Road, MTB, Triathlon, Brand & Retail Sales Exp.

Bike

Lifestyle

Moto & Powersports

Outdoor

Surf

Advance skills

And extensive and detailed knowledge in microsoft office and navigation tools

Mac platforms

Art and designs

Video and photo. full activist and passionate lover of the action sports

Bicycle technology

And outdoor recreation societies;

Brand Marketing Coordinator

Through my rolls, I have directed all phases of both the creative and technical elements of marketing initiatives including data mining, brand creation, print/Web collateral development, lead generation, channel partner cultivation, customer segmentation/profiling, retail services as well as training and educational D.R.I. and acquisition strategies. Also I am a Bike Fitter certificated by Specialized, Denmark and Cyclologic, Arizona (Trek PF)

Trek Market Share Analysis D.R.I. (program coordinator)
Trek University D.R.I. (program coordinator)
Trek Precision Fit (program coordinator)
Retail and Costumer Services and Trek CI Retail support (training program)
Special Events such as Trek Mexico Ride Camp & DownTaxco (Int DH Race)

Trek University DRI Mexico

Sale’s forecast consultant for Grupo Eurogermano; exclusive distribution "Mexico" (Ceepo, Basso, Simplon, Drössiger, Rotwild, Campagnolo, Lightweight, 3T Cycling, Xentis, Rotor, Selle San Marco, Sailfish and NW Northwave)
Marketing consultant for Grupo Eurogermano
Translations of product´s description, technologies and product´s specifications for; 3T Cycling, Ceepo, Drössiger, Lightweight, Rotwild, Basso and Simplon. (Spanish)
Art & Design: Bodhi Custom Cycling & Outsourcing concept development and CI
Layout and visual merchandising update project development for “AB Ciclismo” Specialized elite store and opening-launch layout and visual merchandising project development for  “Bike Center” Trek silver store.  

BodyGeometry Fit Technician for “Bodhi Custom Cycling & Outsoursing”

Top #1 World Championship Duatlon (bike & swim) 16 to 19 years old, Spain 2014 / Georgina Herrera
Top #2 X-Terra Triathlon National Championship Elite, Mexico 2014 / Alejandro Ibarra
Top #2 MTB XC National Championship Master 30, Mexico 2014 / Victor Gerardo Mendez 
Top #5 IM Full Distance National Elite Athlete, Mexico / Abraham Viramontes 
4 to 5 enthusiastic and/or competitive riders per week fitted

Project Manager & BodyGeometry Fit Technician

“TCM” Specialized Elite Store, sales and purchase resources management (suppliers B2B’s and inside initiatives), Spz Elite Store Project; store’s floor and storage layouts, retail’s and TCM’s custom projects coordinator, BodyGeometry Fit Technician, marketing collaboration, art and design, Team TCM DH & All Mountain project developer and coordinator (Kangas Brothers),

Inside project coordinator TCM and Corratec Sverige

National bran launch Jun 2012 at the best 10 IBD pro-shops, also at 20 stores of Deportes Marti Group, initial operation USD $160,000 – monthly operation USD $75,000 , marketing starting points, one sponsorship program development,

- Business & Marketing plans developer for EVS – Sports Mexico

Exclusive Distribution contracts: BMC, Felt, Marin, (Germany and Vegas)
Long-term distribution contract with Luis Garneau, Saris and Cycle Ops, X-Pedo

- Business & Marketing plans developer

-Build action plan for Concept Store for Giant & Merida Bicycles 			Mexico, DF
- Provides accuracy and up-to-date information for all distributions of graphics, rollouts and seasonal strategies
- Forecast, quarterly the POP inventory and budgets needed for different channels of allocation. Purchase Order creation and tracking for all POP Order Requisitions
- Art & Designs

Project Manager

-Build action plan for Concept Store for Trek Bicycles 				Saltillo, Mex
- Provides accuracy and up-to-date information for all distributions of graphics, rollouts and seasonal strategies
- Forecast, quarterly the POP inventory and budgets needed for different channels of allocation. Purchase Order creation and tracking for all POP Order Requisitions
- Art & Designs

Project Manger

- Ensures brand and visual merchandising consistency and brand standards are upheld within the assigned territory
- Build action plan for Concept Stores
- Provides accuracy and up-to-date information for all distributions of graphics, rollouts and seasonal strategies
- Forecast, quarterly the POP inventory and budgets needed for different channels of allocation. Purchase Order creation and tracking for all POP Order Requisitions
- Art & Designs for Specialized Mexico Marketing 
- Art & Designs for Fox Racing Shox Mexico - Magazines
- Spz Demo Ride Assistant

Retail Service Manager Mexico

TLD Mexico

Marketing and Sales Associate Central & North Territories

Senior Marketing Consultant

- 2014   Eurogermano’s Mexico distribution plan - Mexico
Plan developer; Ceepo, Simplon, Rodwild, Drosigger, Lightweight, Campanolo 
- 2011      2012 Jamis´ international products launch New York - US 
Ecobikes Mexico Consultant 
- 2010      2011 Specialized BC - Dealer Event Keystone (Int & US) - US
SPZ International Retail Services Staff 
- 2010      2011 Specialized BC - Dealer Event Bahi (Latin-America) - Brazil
Retail Service Coordinator 
- 2006	Mexican Surfing Federation                				
Marketing Consultant for specific events 		                                              
Nacional mexicano de Surfing, Ixtapa, Mexico		Sep-06 - Mexico
ISA World Surfing Games, Huntington Beach, California 	Oct-06 - US
Mexican Surf Fiesta, San Miguel Beach, Baja California 	Oct-06 - Mexico
- 2003  	Sam Sullivan Disability Foundation - Canada
Volunteer for the 2003 Access Challenge in the Garibaldi Provincial Park, (Adventure Race)

Personal

Find out detailed information about Carlos Sanchez Rodriguez, Brand Marketing Coordinator in LA, CA

Carlos Sanchez Rodriguez: Brand Marketing Coordinator in LA, CA

Carlos Sanchez Rodriguez

Trek Bicycle Corporation

Trek Bicycle Corporation

Bodhi Custom Cycling & Outsourcing

Tyresö Cikelmagasine

MG Intertrade (EVS - Sports Mexico)

Teknobike (Felt, BMC, Marin, Sram, Louis Garneaou, Crankbrothers, Saris & Cycle Ops)

Tribu (Giant, Merida, Maxxis, Spiuk)

Teknobike (Trek, Gary Fisher, Bontrager, Lizard Skins, Rav-x, X-Pedo)

Specialized Bicycle Components

Troy Lee Designs

Quiksilver

Reef Mexico

Special Assignments

Cyclologic Cycling Analysis

Specialized Bicycle Components University

Specialized Bicycles Components University

Specialized Bicycles Components University

Trek University Mexico

UAG University of Guadalajara, Mexico