Luca Canali

Luca Canali

Director of Merchandising

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Extensive international experience in Fashion and Lifestyle industry.
Solid knowledge of Sportswear marketplace and consumers.
Deep understanding of Streetwear culture, trends and fashion cycles.
Data driven, customer-focused business approach.

Main Skills

• Product Creation Process, from Concept to Consumer
• Brand strategy, Segmentation, and Go-To-Market strategy
• Sales and Financial Analysis
• People Coaching and Development
• Presentation and Public Speaking