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Marketing Consultant

Skilled and committed creative management and marketing professional with 11+ years of experience creative design creation, marketing oversight, and brand development. Expert in creative strategy, project planning and execution, and organizational efficacy, with the ability to provide critical insight into a variety of innovative design techniques. 


As an industry agnostic hands-on marketing executive, Shannon provides strategic omni-channel marketing and creative brand development services for start-ups and small businesses.

Marketing Operations: Marketing Alignment with Business Plan, Marketing Plan and Content Strategy Development, Customer Journey Development + CRM, Commercial Printing, Marketing Automation, Team Development + Hiring

Branding & Design: Marketing Strategy, Brand Strategy, Website Strategy And Development, Brand Identity Development, Marketing Collateral, Marketing Automation

Digital Marketing + Social Media:  Digital + Social Media Strategy, Email Marketing, Blog Planning - Creating And Ghost Writing, Search Engine Optimization And Keyword Research, Digital Advertising [Facebook Advertising, Google Adwords Campaigns]

•	Develop the marketing engine foundation to support the fast-growth goals of the founder
•	Manage technical aspects of key marketing systems including marketing automation, CRM, and marketing analytics
•	Define marketing department priorities and align skills with objectives to maximize growth potential
•	Design and implement demand funnel process, lead scoring, lead nurturing, and account-based marketing (ABM)
•	Advise executive teams on how to maximize return on marketing investment
•	Manage third party providers to supplement internal team capabilities
•	Oversee recruiting, hiring, and evaluating of marketing staff to ensure the effective productivity is supported
•	Create and optimize processes that ensure best practices in lead generation and database management


Marketing Operations Consultant

•	Manage creative marketing development and enforce brand guidelines across print, digital and video projects
•	Direct the creative asset development and marketing of company services, as well as the internal and external documentation of services, corporate identity, image and brand services
•	Develop strategy and execute Customer Relationship Management (CRM) marketing initiatives 
•	Mange new product launch strategies and customer outreach channels / processes for each launch
•	Competitive analysis across digital and print spaces that lead to program development with result of findings
•	Oversee and direct email list segmentation, email production, and implementation of all email marketing programs
•	Collect and translate consumer insights, produce outputs like segmentation research, personas, and target bases
•	Evolve brand concept, image, and overall strategy through the establishment and implementation of internal and external “best practices” communications with corporate

Director of Marketing and Creative Services

•	Managed and directed the creative and marketing development for 15+ small-to-medium-sized brands
•	Created and generated personalized and uniquely tailored creative and design solutions to support web and email outreach, social media profiles, prints, sales, events, and further indirect and direct marketing strategies
•	Scouted, sourced, and hired freelance creative personnel, including graphic and web designers and photographers, while matching freelance skillsets with individual customer needs and expectations
•	Oversaw training and education of new employees on company-specific expectations and guidelines
•	Conducted informational interviews and meetings with clients to identify needs, crafting specific client proposals
•	Championed large-scale design projects from planning and conceptualization through project submission, ensuring adherence to designated timelines and budgets for completion
•	Supervised and directed studio and lifestyle photo shoots from planning, on-site s

Marketing Strategy Director

•	Generated and executed creative briefs for three leading product brands through CEO collaboration
•	Conceptualized, developed, and implemented innovative marketing development strategies, implementing creative strategies for photo shoots, company website, advertising campaigns, and social media profiles, while performing annual evaluations of creative design and marketing initiatives
•	Managed the implementation of design strategies, while directing, designating and assigning project workflow
•	Coordinated with a comprehensive set of teams and staff in the definition of project design scope and goals
•	Built an archive system for all projects and graphic files, while monitoring industry and trade publications
•	Negotiated rates and finite details of advertising plans, while directing the implementation of campaigns


Creative Marketing Manager	

Find out detailed information about Shannon Dwyer-Bulrice, Marketing Consultant in Long Beach, CA

Shannon Dwyer-Bulrice: Marketing Consultant in Long Beach, CA

Shannon Dwyer-Bulrice

Contract

Realty ONE Group

Bitcentral, Inc.

The Keen Machine

Vance & Hines

Brooks College

University of Phoenix