Bike

Dive

Lifestyle

Outdoor

Snow

Surf

Triathlon

Health & Fitness

Camping

Kayaking

Mountain biking

Climbing

Fishing

Skiing

Hiking

Traveling

Trail running

Snowboarding and snowshoeing.

Associate Product Manager, Marketing

I’ve always been drawn to wild remote locations in search of peace, adventure and personal growth. Ever since I can remember, I was happiest when I was outdoors testing my limits and enjoying the simplicity of things. I believe in living boldly, balancing performance with passion, daring to be different, leaning into life and pursuing new challenges. 

I've diligently worked my way from an entry level Sales Operations Analyst to a Marketing Product Management role. This process has taught me more than I could have ever imagined, from product development, R&D testing, inventory management, product branding/positioning, understanding the customer's needs, generating contracts, to brochure and website creation. 

I’m committed to improving my professional skill set and knowledge of the outdoor industry as a whole.  I've also identified and reviewed the most recent outdoor recreation reports, so I've developed a strong understanding of the market.

I enjoy the creative process, I consider myself a lifelong learner, a craftsman, and problem solver who is capable of defining, articulating, and communicating solutions. I'm committed to pursuing new product development ideas, researching emerging technologies, identifying strategic business opportunities and bringing together shared ideas for the purposes of innovation. 

I enjoy leading project teams,  cultivating a brand’s image, creating quality web-based experiences and ensuring quality products are delivered to customers.  Products that provide customers with the confidence to explore unfamiliar terrain, challenge themselves and ultimately contribute to richer outdoor experiences.

•	•	Continued all previous Marketing job responsibilities while directly contributing to the $9.8 MM growth of our $29.4 MM Upper Extremity product portfolio.
•	Launched 5 product lines which cumulatively generated over $4.6 MM during their first year on the market.
•	Upstream and downstream responsibilities including: identifying new technologies, product development, brand strategies, contract negotiations, cultivating vendor and customer relationships, revenue/unit forecasts, pricing strategies, tracking and evaluating product performance, financial business reviews and competitive analysis. 
•	Proposed initiatives and profitable business development ideas to Executive/Sr. Management to enhance existing product portfolios, broaden our offerings and maximize potential revenue generation.
•	Designed and implemented regional brand strategies to acquire new customers, gain market share, and meet quarterly revenue objectives.
•	Analyzed usage trends and developed performance metrics to formulate tactical plans to exceed sales projections and improve cost management.
•	Led global Sales and Marketing teams in launch protocols, commercialization strategies, and competitive analysis.
•	Improved global product development workflow by tracking, documenting critical phases and identifying inefficiencies. 
•	Coordinated commercialization activities with other cross-functional departments to ensure processes were consistent, goals were met, and resources optimally leveraged.
•	Monitored inventory levels, demand planning procedures and the product sampling distribution process to avoid supply shortages.
•	Draft creative briefs for media campaigns related to marketing/advertising strategies/materials and national promotional product campaigns.
•	Led Global digital marketing material initiatives and quarterly employee newsletters which included compelling story lines regarding company accomplishments.
•	Maintained product specific website content generation and initiated webpage modification process.
•	Utilized existing sales channels to promote key National and Regional trade show events. 
•	Built strong partnerships with regional marketing teams, sales management, field sales representatives, supply chain, operations, product development engineers, quality, regulatory, etc.
•	Made decisions on material selection, manufacturing, packaging, labeling and distribution in line with FDA guidelines.
•	Served as a key Marketing resource on various multi-functional projects, offered design inputs on product development teams and contributed to the creation/execution of design validation protocols.
•	Generated contractual proposals including royalty agreements.
•	Responsible for planning, organizing, and conducting sale representative trainings.
•	Skilled and experienced at coaching and counseling sales field representative.
•	Maintained healthy customer relationships through numerous field visits to key accounts.
•	Proficient in Salesforce, Oracle, Cognos, Agile, Surgisoft navigation and report generation. 
•	Completed critical skills trainings, including: Project Management, Effective Meeting Facilitation, Problem Solving and Decision Making, Brand Positioning and Customer Insights.
•	Remained current on changes within the worldwide $859 MM Extremities Market, including: competitive activity, patent filings, product recalls, new product launches, pricing structures, user trends/feedback, government regulations and the evolving industry as a whole.

•	Developed, coordinated and launched the Integra Sterile Implant Kit project, designed to improve inventory handling.
•	Created sales training manuals, website content, print and digital promotional materials.
•	Conceived, designed, generated and introduced new product field sample kits for sales representatives. 
•	Implemented weekly clinical updates for our sales team by researching and identifying clinical studies that support our product line performance.
•	Created competitive selling brochures which identified product specifications and introduced positioning strategies.
•	Collaboratively identified, documented and executed on our divisional operational product launch procedures.
•	Created/Coordinated trade show planning requirements, executed on event logistics and created the display materials.
•	Responsible for all part number and bill of material creation/modification.
•	Required to operate productively under pressure while completing a multitude of critical tasks.

Marketing Associate

•	Managed accounts for 70 sales representatives and maintained my region’s $2.9 MM in quarterly sales.
•	Led a project that uncovered a total of over $50K in missing/unpaid commissions for our sales representatives.
•	Provided surgical product knowledge for our sales force and surgeons on a daily basis.
•	Responsible for completing: product usage trends, sales projections, discount request forms, shipment of products, daily sales invoices, credits and re-bills.
•	Accountable for maintaining and reconciling region’s product inventory locations.
•	Required to operate productively under pressure while completing a multitude of critical tasks.

Sales Operations Analyst

•	Responsible for making disability determinations for Texans with severe disabilities who apply for Social Security Disability Insurance and or Supplemental Security Income.
•	Impeccable case management skills, average case load range between 150 – 200 claims.
•	Knowledge of anatomy, physical and psychological impairments, treatments and vocational job requirements.
•	Reviewed a vast amount of medical records on a daily basis which are supplied by the claimant's physicians in order to create a comprehensive report regarding their medical status.
•	Familiar with State and Federal Regulations, legal codes and procedures related to disability determinations.
•	Authorized to handle highly secure and sensitive personal information.

Disability Specialist II

Find out detailed information about Abram Alaniz, Associate Product Manager, Marketing in Austin, TX

Abram Alaniz: Associate Product Manager, Marketing in Austin, TX

Abram Alaniz

Integra LifeSciences

Integra LifeSciences

Integra LifeSciences

Texas Department of Assistive and Rehabilitation Services

Texas State University