Abram Alaniz


I’ve always been drawn to wild remote locations in search of peace, adventure and personal growth. Ever since I can remember, I was happiest when I was outdoors testing my limits and enjoying the simplicity of things. I believe in living boldly, balancing performance with passion, daring to be different, leaning into life and pursuing new challenges. I've diligently worked my way from an entry level Sales Operations Analyst to a Marketing Product Management role. This process has taught me more than I could have ever imagined, from product development, R&D testing, inventory management, product branding/positioning, understanding the customer's needs, generating contracts, to brochure and website creation. I’m committed to improving my professional skill set and knowledge of the outdoor industry as a whole. I've also identified and reviewed the most recent outdoor recreation reports, so I've developed a strong understanding of the market. I enjoy the creative process, I consider myself a lifelong learner, a craftsman, and problem solver who is capable of defining, articulating, and communicating solutions. I'm committed to pursuing new product development ideas, researching emerging technologies, identifying strategic business opportunities and bringing together shared ideas for the purposes of innovation. I enjoy leading project teams, cultivating a brand’s image, creating quality web-based experiences and ensuring quality products are delivered to customers. Products that provide customers with the confidence to explore unfamiliar terrain, challenge themselves and ultimately contribute to richer outdoor experiences.