Skate

Snow

Surf

? Open new catering clients and establish Raving Fans to the location in Sparks, NV.
? Supervise all Marketing events and maintain budgets to maximize return on investment.
? Corporate trained skills in running daily operations.

Marketing Manager

? Sold gym equipment and patio furnishings to multifamily homes of North Nevada.
? Planned and represented the company at sponsored charity events and trade shows.

Commercial Sales Representative

Self Employed Consulting for AZA Industries, Stereo Skate, Tony Hawk Skateboards, Neoceutica
Cosmetics, Allied, Phantom, and Buddha Skateboard brands.
? Specialized in Product Development, Sales Strategy and Packaging.
? Sold high end cruiser skateboards and cosmetics into Academy Sporting Goods and Big 5
Sporting Goods, opening these retailers to categories previously unopened.

Owner

Reported to company Sr. VP of Sales and managed group of 100 outside sales reps. Extensive
travel throughout the USA, selling sporting goods equipment to the Big Box retailers of the country.
? Acquired Hang Ten license and developed extensive line of outdoor living equipment and sporting goods items, including bicycles to be sold to specialty retailers nationwide.
? Annual Sales of $7M to Costco, Wal-Mart, Amazon, Meijer, Shopko, Sport Chalet, Menard's and dozens of other large scale retailers.

USA Sales Director

? Reported to company Sr. VP of International Sales and managed group of 20 outside reps.
? Traveled throughout USA Coastlines selling top quality Surf Accessories and built COL up as the top specialty surf brand in the USA.

? Reported to company President and managed group of 40 outside reps.
? Traveled throughout the world establishing Wham-O brands as the top toy and sporting goods
names in the world.
? Developed over 1000 new items, hundreds of packaging concepts, and thousands of POP
displays for mass market retail.
? Managed World Champion Pro Athletes in Surf and Bodyboarding.
? Produced the best selling How to Bodyboard Video of all time - over 1 million distributed globally.

Sales and Marketing Director, Sporting Goods

Responsible for all Sales and Marketing functions, including planning and attendance at over 20
boat and trade shows annually.
? Product Development, Production Forecast, Sales Forecast and Marketing Budget Author
? Copy and Product Flow Editor for Catalogs
? Introduced additional categories of Wakeskates, Kiteboards, Clothing, Ropes, Wakesurfers.

Sales and Marketing Director

Find out detailed information about Mike "PETEY" Petersen,  

Mike "PETEY" Petersen:

Mike "PETEY" Petersen

Chick-fil-A

KRT Fitness and Patio Concepts

That's Your Business

D6 Sports

Creatures of Leisure

Wham-O

Liquid Force Wakeboards

UC