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Marketing Consultant

Marketing, Product Development and Brand Management Expert

• Leading website development projects, writing copy and creating a wide variety of content.
• Content Marketing – Creating value through SEO copywriting, video, audio, white papers, blogs, and establishing social media community building programs.
• SEO/SEM – Creating SEO strategy and improving rankings using actionable, relevant search terms and key program measurement metrics.
• Advising companies how to develop integrated lead generation and retention marketing programs – demand generation, lead management, lead nurturing, and CRM.

• Marketing & Sales Management
==>	Developed customer acquisition programs to drive growth through multi-channel distribution.
==>	Handled marketing communications and built brand awareness through public relations and social media community building.
==>	Led website development projects, produced content, managed change process, and implemented improvements.
==>	Managed SEO and PPC programs, adjusted campaigns based on best practices, site analysis, conversion rates, and other key metrics.
==>	Developed lead gen/nurturing programs for sales team and North American dealers.
==>	Ran ad campaigns (creation, placement) and lead dissemination to expand markets.
==>	Developed brochures and various marketing collateral to support diverse product line.
==>	Drove multi-channel account strategies, managed dealer accountability, sales reporting and analysis process.

Marketing & Sales Director

• Engaged companies in telecom, healthcare and action sports industries with a focus on:
==>	Corporate Branding – Companies who want to become recognized providers of value (not just top of mind).
==>	Lead Generation – Demand generation, lead management, and lead nurturing.
==>	SEO/SEM – Creating SEO strategy and improving rankings using actionable and relevant search metrics.
==>	Revenue Performance Management – Data driven campaign management using quantitative methods (ROI, KPIs) with a focus on marketing operations.

Management Consultant

• Established and executed marketing strategy while driving new programs, products and e-marketing initiatives.
• Created new product and feature innovations. Championed to full commercialization.
• Ensured proper and consistent communication of brand image to drive/maximize sales and promotional opportunities.
• Full responsibilities included product development, creating annual marketing plan, budget development, content management, and optimizing online marketing initiatives.

Director of Product Marketing

• Responsible for brand management, product positioning, program initiation, and budget development.
• Led marketing and matrix-managed teams in developing advertising and promotional programs (print materials design/production, web sites (SEO/SEM) and nationwide trade exhibits).
• Led cross-functional team to reinvent company web site.

Marketing Manager

• Served local companies in their strategic planning efforts, product roadmap development, brand management and product positioning activities.
• Focused clients on marketing ROI  –  bottom-up tactical planning (market segmentation, target marketing, promotional activities, advertising, and public relations.

Principal Consultant

• Led marketing and product development efforts for j2’s conference calling, voice mail and UC services (jConnect & Consensus brands).
• Co-authored global long range plan defining business line direction, marketing strategy, product and operational requirements, and annual budget requirements.
• Led cross-functional team to upgrade j2 website and created a new stand-alone conferencing brand and site (consensus.com).
• Ran lead generation, including SEO/SEM, CPC advertising, and revenue-per-click (RPC). 
• Established pricing across channels. Formulated product positioning; executed rollouts.
• Revenue grew due to direct personal involvement (814% increase in 18 months).

Find out detailed information about Kevin Tallis, Marketing Consultant in Ladera Ranch, CA

Kevin Tallis: Marketing Consultant in Ladera Ranch, CA

Kevin Tallis

Self Employed

Spray Enclosure Technologies

Self Employed

Global Conference Partners

American Assoc of Critical Care Nurses

Cerius Consulting

j2 Global Communications

Pace University

Western CT State University