Fashion

Lifestyle

Skate

Snow

Streetwear

Surf

Business development

Event management

Marketing management

Activation creation

Music event curation

Surfing

Golfing

Sales and Brand Manager

Senior-level marketing and sales executive with extensive experience creating brand value through digital transformation, ecommerce strategies, brand strategy, and go to market execution. An expertise collaborating with creative and executive teams and ideating a wide array of consumer-driven brand strategies and distribution platforms. Proven success at creating revenue from the forefront of active culture and lifestyle sportswear, media, and Saas technology organizations.&nbsp; Posses an extrodinary work ethic, and client service driven.&nbsp;

• Responsible for driving business growth through retention, guidance, and enhancement of regional accounts as well as the development of various business projects. Work with cross function teams to bring excellent consumer experience to our consumer.
• Create cost saving and in-kind and revenue enhancing measures.
• Research and implement improvements to events from years past to drive increases in revenue, whilst managing expenses.
• Develop, create retail marketing events, activations, including but not limited to regional and US based tradeshow
• Monitor sales targets achievement during daily work and proposed revisions when necessary.
• Work with cross function teams to create and execute the company’s product strategy and promotion strategy
e.g. new product launch, and key investment products.
• Recommend and implement strategies to position the brand for growth.
• Maintain and grow the brands affiliations and partnerships.
• Assist in the design of retail packaging and creation of in-store marketing displays.
• Maintain contact with vendors and distributors to provide critical input on product performance and product design.
 • Manage and acquire social media influencers, e.g., music celebrities, television celebrities, and sport athletes.
• Responsible for developing the public image of the brand.
• Support and develop engaging and compelling marketing strategies.

•   Oversaw the execution and development of events to raise guest attendance and increase brand visibility and awareness on a local and National level.
•   Assisted with maintaining the marketing budget, developed creative cost saving
and in-kind and revenue enhancing measures.
•   Researched and implemented improvements to events from years past to drive
increases in revenue, whilst managing expenses.
•   Developed, created marketing events, activations, including but not limited to social
media contests and promotions.
•   Created original themed snowboard, skiing contests, and curated a monthly
concert series.
•   Managed event logistics production, ranging from audio & visual, creation of onsite
event assets.
•   Cultivated and managed new and existing partners to raise sponsorship dollars.
•   Developed and executed result driven marketing strategies that raised consumer
engagement, and brand awareness that resulted in increased sales.

SPECIAL EVENTS MANAGER

Performed the critical role of serving as the primary interface in the conceptualization, development, and retention of the brand, more often involving
complex and unique third-party matters including brand activation solutions
•   Created effective marketing, sales and other promotional initiatives.
•   Identified business development opportunities and implemented effective strategy
for client acquisition.
•   Captured new customers by optimizing business strategies and launching products
to diversify offerings.
•   Strategized approaches to meet objectives and capitalize on emerging
opportunities.
•   Collaborated with other corporate departments to develop effective business


strategies.
•   Recommended product changes to enhance customer interest and maximize sales.
•   Led staff on development of products and promotions, sales analysis and creative
services.
•   Facilitated and managed business plan development based on market and industry
research.
•   Generated leads and capitalized on valuable business opportunities to bring in new
company revenue and improve bottom line profit.

BUSINESS DEVELOPMENT MANAGER

•   Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
•   Spearheaded implementation, execution and growth of business channel partner
program.
•   Defined marketing collateral and program strategies by working closely with product
management teams.
•   Contributed expertise to build successful marketing strategies, including direct,
partner and social media approaches.
•   Managed canvassing strategies to generate appointments for outside sales team.
•   Executed updated marketing plans to increase branding exposure, customer traffic
and sales.
•   Executed optimal sales strategies to achieve commercial goals for all markets.
•   Conducted research and development on existing and emerging products to highlight benefits and attract retention.
•   Strengthened brand outreach by managing marketing communications, and public
relations to maximize branding initiatives.
•   Owned marketing campaigns from initial scope through execution and refinement.
•   Captured new customers by optimizing business strategies and launching products
to diversify offerings.
•   Oversaw and mentored business development personnel to optimize performance.
•   Analyzed consumer behaviors and market trends, adjusting email and advertising
campaigns based on current knowledge.
•   Partnered with sales representatives during customer consultations to build agency
and customer relations.
•   Cultivated customer and distributor rapport to increase retention rates and drive
goal achievement.
•   Forecasted sales numbers and product profitability to determine ideal strategies.

SALES AND MARKETING MANAGER

Developed and delivered new business requisitions through business-to-business sales
and trade shows.
•   Established and enforced sales goals to boost team success.
•   Cultivated and developed customer relationships to enable sustained revenue
growth.
•   Acquired new business and drove revenue streams by providing cutting-edge
products to clients.
•   Performed budget management duties and coordinated public relations programs.
•   Handled customer satisfaction issues by acting as liaison between accountholders
and representatives.
•   Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
•   Used effective communication and interpersonal skills when meeting and speaking
with clients, which promoted long-lasting relationships.
•   Drove new business development and client acquisition through cold calling, lead
generation and exceptional service.
•   Input customer order details into system, accepted payments and updated
accounts.
•   Contacted customers about account or information issues, alerting clients of changes for excellent customer service.
•   Collaborated with other key personnel to determine opportunities that would


advance business objectives.

ACCOUNT EXECUTIVE

•   Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
•   Defined marketing collateral and program strategies by working closely with product
management teams.
•   Contributed expertise to build successful marketing strategies, including direct,
partner and social media approaches.
•   Integrated communications campaigns to create awareness, develop pipeline and bring in new customers.
•   Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement
strategies.
•   Executed updated marketing plans to increase branding exposure, customer traffic
and sales.
•   Executed optimal sales strategies to achieve commercial goals for all markets.
•   Conducted research and development on existing and emerging products to highlight benefits and attract retention.
•   Identified, implemented and enhanced marketing strategies by accounting for
factors such as organizational objectives, market trends and costs.
•   Owned marketing campaigns from initial scope through execution and refinement.
•   Recommended product changes to enhance customer interest and maximize sales.
•   Captured new customers by optimizing business strategies and launching products
to diversify offerings.
•   Strengthened product branding initiatives by developing communication
campaigns, promotional materials, market intelligence information and databases
for all markets to maximize outreach.
•   Oversaw and mentored business development personnel to optimize performance.
•   Partnered with sales representatives during customer consultations to build agency
and customer relations.
•   Forecasted sales numbers and product profitability to determine ideal strategies.

•   Managed and oversaw all aspects of Marketing and Branding.
•   Directed market planning and research to identify new business opportunities.
•   Exceeded sales and profit goals by supervising all marketing and planning activities.
•   Boosted advertising exposure by negotiating rates and magazine placements.
•   Cultivated sponsorships with related and partnering entities to enhance marketing
objectives.
•   Oversaw and mentored business development personnel to optimize performance.
•   Developed and implemented digital marketing plans incorporating SEO, social
media platforms and video campaigns.
•   Led staff on development of products and promotions, sales analysis and creative
services.
•   Generated monthly performance metrics and analytical reports and reviewed and communicated marketing campaign effectiveness to clients.
•   Mentored marketing personnel on best practices and protocol to maximize
productivity.
•   Strengthened product branding initiatives by developing communication
campaigns, promotional materials, market intelligence information and databases
for all markets to maximize outreach.
•   Executed optimal sales strategies to achieve commercial goals for all markets.

MARKETING MANAGER

Find out detailed information about Raul Montoya, Sales and Brand Manager in Laguna Niguel, CA

Raul Montoya: Sales and Brand Manager in Laguna Niguel, CA

Raul Montoya

BYRD Hairdo Products

Mountain High Resort

Vestal Watches

Hard Luck Mfg

Westlife Distribution

Comune

Mada

Saddleback

Universidad de Guadalajara