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Fitness. social justice.

Producer

Marketing professional with expertise in brand creation and project management as well as video production. I enjoy using best practices in positioning, visual design, copywriting, digital marketing channels, partnership opportunities and content creation to maximize brand awareness and/or story telling. Skilled and experienced in video production, where much of my passion lies. Comfortable with multiple deliverables, team management and large scale production. Motivated individual, confident and effective communicator with diverse work history and background. I believe a good story is only good if it's told well - and those who tell stories, rule society. 

I produce brands, videos and events. Please see my projects below or my website for the last few years of work. 

 Produced and managed the branding for The RiSE Festival with a focus on consumer-based voice • Lead creation, curation and execution of social media content calendar
• Created and oversaw all consumer facing communication and partnership ful llments
• Direct the design of all RiSE collateral and any partnership sponsored collateral
• Produced and managed all media created by RiSE, including video and still photography
• Managed web-development team and successfully relaunched a new RiSE website
• Developed influencer program and budget. Managed event-day and year-round logistics and fulfillments
• Worked directly with Public Relations rm in story generation and distribution, event awareness and year- round media coverage. Highlights include coverage from MTV’s The Real World, Huntigton Post, Fodor’s Travel, Yahoo News, LA Times, SELF, Pop Sugar and Associated Press among others.

Marketing Director

• Championed, led and managed the branding team and process for The Outessa Summit with a focus on brand voice and unique positioning within the outdoor space.
• Directed a team of researches, designer, copywriter and developer to produce and launch the Outessa. com website and Outessa Summit app for smart phones.
• E ectively launched the new outdoor event series for women in partnership with REI and 20+ other business partnerships, targeting sign ups through social media, adroll, facebook and email marketing. Tracked ROI through various marketing analytics tools.
• Created and managed said social, web and email advertisements.
• Produced all video, photo and digital assets for Outessa and guided the direction of any partnership- created media. Managed all digital assets including curated social content.
• Managed and oversaw social media team, influencer program, including partnership fulfillment, content calendars and oversaw execution with best practices.
*Worked directly with PR 


Marketing Director/Brand Manager

• Prepare and execute a streamline live-event video work ow across all TV, .com and X Games social plat forms to quicken time to market speed. Increase visibility of the action sports events.
• Coordinate, maintain and enhance year-round action sports/X Games.com video-content o ering.
• Film, produce and edit features and live-event teasers. Guide graphic design for cross--platform integra tion. Contribute to story package ideas with creativity and knowledge of industry.
• Work with contracted vendors for video and manage rights-cleared music libraries

As a member of the ESPN digital newsroom I was responsible for making editorial decisions, writing headlines, cutting, editing and posting several high profile clips and highlights for all digital platforms in a fast paced environment. I worked part time for the X games, producing seasonal previews and edits and live-event highlights from on site locations.

Associate Producer

Find out detailed information about Shandi Kano, Producer in Salt Lake City , UT

Shandi Kano: Producer in Salt Lake City , UT

Shandi Kano

Iam A Freelancer

RiSE Festiva

Outessa Summit

ESPN Action Sports

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