Katie left her Midwest roots and obtained her bachelors in Apparel Merchandising at Colorado State University. She entered the workforce developing new markets for Denver Athletic and then was able to tap into her creative talents at Spin Creative Studio servicing the Vail Resorts account.
Katie decided to further her career by heading west to California to work at Under Armour as a Visual Merchandiser. Her expertise of customer engagement was showcased as she executed multiple footwear launches with key retail partners across the county. Katie's ability to connect to the consumer through retail environments was recognized when she took on the role of Retail Branding at ASICS.
After exposure to the retail marketing industry, Katie decided to expand her creative & marketing career at TOMS.
Since her time at TOMS, Katie has built, produced & executed a national visual program to enhance customer experience and share the One for One messaging in retail environments. Her passion & creativity continues to support TOMS branding and growth of the movement.
Specialties: Brand standards, communication, relationships, merchandise, competitve anaylisis