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Manager, Fan Engagement and Game Presentation

CAREER PROFILE 
Dynamic and multi-skilled professional with proven leadership experience and a demonstrated history of achievement in fan engagement, event execution, branding, and client fulfillment. Looking to further leverage my expertise in brand management and consumer engagement. 

PROFESSIONAL EXPERIENCE 
New York Jets – Manager, Fan Engagement and Game Presentation		        June 2014-present 
•	Lead strategy and execution of overall gameday programming, serving the dual objectives of driving fan value and revenue growth 
•	Maximize fan engagement throughout the season over eight major platforms with a yearly budget of $650,000 
•	Oversee fulfillment of the NYJ brand and sponsors via video board programming to maximize exposure 
•	Work directly with Brand Manager to ensure that all platform content aligns with the overall NYJ brand vision 
•	Collaborate with internal teams such as creative, marketing, and sponsorship to leverage insights to improve fan experience and platform development
•	Serve as liaison for all large format event production and graphics; contribute to creative direction and negotiate rates 
•	Key contributor to the “greening” of MetLife Stadium by conceptualizing a consistent theme throughout the building given challenge of a multi-team stadium 
•	Develop the branding and provide strategic business support for the NYJ Flight Crew Cheerleaders 
•	Play primary role in coordinating Jets Alumni events and appearances for clients and internal events 


•	Lead strategy and execution of overall gameday programming, serving the dual objectives of driving fan value and revenue growth 
•	Maximize fan engagement throughout the season over eight major platforms with a yearly budget of $650,000 
•	Oversee fulfillment of the NYJ brand and sponsors via video board programming to maximize exposure 
•	Work directly with Brand Manager to ensure that all platform content aligns with the overall NYJ brand vision 
•	Collaborate with internal teams such as creative, marketing, and sponsorship to leverage insights to improve fan experience and platform development
•	Serve as liaison for all large format event production and graphics; contribute to creative direction and negotiate rates 
•	Key contributor to the “greening” of MetLife Stadium by conceptualizing a consistent theme throughout the building given challenge of a multi-team stadium 
•	Develop the branding and provide strategic business support for the NYJ Flight Crew Cheerleaders 
•	Play primary role in coordinating Jets Alumni events and appearances for clients and internal events


Employee Recognition Program Award Recipient                  
•	3-time award recipient since inception of program in 2014
•	Recognized for going above and beyond by fellow coworkers as voted by a committee

•	Maintained a database and acted as the direct contact for 200+ New York Jets Alumni 
•	Utilized networks to secure gameday entertainment for every home game 
•	Served as primary liaison with MetLife Stadium staff to ensure gameday and event information was executed

Coordinator, Fan Engagement and Game Presentation

•	Involved in planning gameday experience and execution during the opening of MetLife Stadium in 2010
•	Provided business direction for the NYJ Flight Crew Cheerleaders Swimsuit Calendar shoot 
•	Distributed and managed gameday credentials and parking passes across all NYJ staff and vendors 
•	Hired, trained, scheduled, and delegated responsibilities for 90+ part-time events staff members 
•	Organized and implemented daily activities for the NYJ 2011 Training Camp

Assistant, Event and Gameday Operations

•	Assisted in the execution of gameday and events
•      Assisted with the Community Relations donation process
•	Supervised Events Staff during Jets Fest and other miscellaneous events 
•	Provided New York Jets Flight Crew photo content for New York Jets official website

Seasonal Intern, Event and Gameday Operations

•	Managed marketing events, expos, and onsite media 
•	Wrote press releases and distributed to regional media contacts
•	Set schedules and compiled contracts for media buys; radio and print
•	Coordinated collateral distribution with State Tourism Department and regional outlets

Coordinator, Marketing

Assisted with various mountain resort projects relating to season pass holder sales as well as operational set up for on-mountain and off-mountain events.

Assistant, Events and Marketing

Find out detailed information about Trish McLeod, Manager, Fan Engagement and Game Presentation in Oak Ridge, NJ

Trish McLeod: Manager, Fan Engagement and Game Presentation in Oak Ridge, NJ

Trish McLeod

New York Jets

New York Jets

New York Jets

New York Jets

Mountain Creek Waterpark (Palace Entertainment)

Mountain Creek Resort

Fairleigh Dickinson University

Fairleigh Dickinson University