Trish McLeod

Trish McLeod

Manager, Fan Engagement and Game Presentation- New York Jets
Currently: Manager, Fan Engagement and Game Presentation at New York Jets
Location: Oak Ridge NJ
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Summary

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CAREER PROFILE Dynamic and multi-skilled professional with proven leadership experience and a demonstrated history of achievement in fan engagement, event execution, branding, and client fulfillment. Looking to further leverage my expertise in brand management and consumer engagement. PROFESSIONAL EXPERIENCE New York Jets – Manager, Fan Engagement and Game Presentation June 2014-present • Lead strategy and execution of overall gameday programming, serving the dual objectives of driving fan value and revenue growth • Maximize fan engagement throughout the season over eight major platforms with a yearly budget of $650,000 • Oversee fulfillment of the NYJ brand and sponsors via video board programming to maximize exposure • Work directly with Brand Manager to ensure that all platform content aligns with the overall NYJ brand vision • Collaborate with internal teams such as creative, marketing, and sponsorship to leverage insights to improve fan experience and platform development • Serve as liaison for all large format event production and graphics; contribute to creative direction and negotiate rates • Key contributor to the “greening” of MetLife Stadium by conceptualizing a consistent theme throughout the building given challenge of a multi-team stadium • Develop the branding and provide strategic business support for the NYJ Flight Crew Cheerleaders • Play primary role in coordinating Jets Alumni events and appearances for clients and internal events

Work Experience

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Interests & Groups

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INTERESTS
  • Fun Interests: Adventure
  • Creativity
  • Knitting and Crocheting
  • Sewing
  • Crafting
  • Power Tools Professional Interests: Brand Awareness
  • Relationship Marketing
  • Consumer Products
  • Consumer Insights
  • Marketing Research and Development
SPORTS
  • Snowboarding
  • Lacrosse
  • Football
  • any sport that involves snow and/or a ball
GROUPS
  • no groups

Education History

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