Creative Agencies

Lifestyle

Outdoor

Streetwear

Surf

Tech

Graphic and web design

Motorcycle enthusiast

Amature horologist

Star wars geek

Principal

Creative design professional in web and print for 15+ years with an  understanding of the business side of design; using that  knowledge to connect with people in a design-driven culture.  Developing user experience and brand evolution to execute  high impact solutions for new generations of consumers.

Art Director and designer collaborating with a variety of companies, in-house marketing and brand teams by finding web marketing solutions, creating web design, print design, and brand identity design solutions.

• I am one that can set aside their motives for the good of the client to deliver superior creative, aligned with client's strategies
• Ability to conceptualize as well as execute creative ideas and to design within the confines of the client's Brand Identity system
• A proven ability to quickly produce multiple ideas to meet client requests with exceptional teamwork and customer service skills

As Web Director, I managed, designed, and developed all the on-line aspects of surftech.com, including forward facing websites, social media sites, and internal websites for partners and dealers. Working with the marketing team, developed new strategies for building social network “fan bases”. 

• Using latest technologies, and best UI/UX practices, I created and managed Surftech's corporate website, surftech.com, and it’s child sites for “Surf”, “SUP”, and all events and affiliates, as well as social sites.
• Generated search engine visibility by implementing SEO, cross linking from social media websites, and traditional marketing avenues, thereby boosting social fan bases and web traffic by over 200%.

Web Director

Full service design studio providing: Advertising, Marketing, Branding, Print Design, Web Design and Development, Product Design, Multi-Media, Photography, and Events/Tradeshow Collateral.
• Design, create, manage and maintain client web sites and production.
• Hands on production of client materials and manage outsource team of designers and programmers.

Partner/Art Director

Web Technologies firm specializing in Content Management.
• Design, Create and maintain web sites for clients including Visa, BMW, Brocade, and Terayon
• Design all aspects of corporate events, executive presentations and tradeshows.

Senior Designer

Designed and Developed User Interface and Experience (UI/UX), visual assets, and web standards for various Oracle intra/extra/internet sites.

Freelance UI Designer

Ad Creation, Magazine Production, Pre Press, Business Collateral Production, Web Site Design, Creation and Maintenance.

Production Assistant, "Web Master"

Find out detailed information about Derol Frye, Principal in San Clemente, CA

Derol Frye: Principal in San Clemente, CA

Derol Frye

Derol Frye Design

Surftech

57design, Inc.

Grey Zone

Oracle

Hispanic Business Inc.

Westmont College