Lea Peruzzi

Lea Peruzzi

Apparel Designer
Currently: Freelance Designer at Lea Peruzzi Design
Location: Costa Mesa CA
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Summary

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I starting out my career in the NYC Men's tailored clothing market working for Geoffrey Beene. That experience lead me to become a perfectionist when it comes to fit and construction and it inspired a passion in me for quality menswear, but suits and sport coats weren't my calling and I knew I wanted to be in CA designing for the industry I loved- active sports.
My love of this industry eventually brought me out West where I learned quickly that is isn't what you know...it's who you know, and I knew no one. Luckily Volcom was willing to take a chance on me and I was given a category to design. This was an exciting time to be part of the Volcom brand and to work with such an amazing design team. Luckily, I was able to grow with the brand which eventually went public. During my time at Volcom I made many trips overseas where I learned the inner workings of factories and it nurtured a deeper understanding of the product development/ production side of the design world.
Eventually I crossed the street (from Volcom) and found myself working as a designer at RVCA, back when RVCA was a very small and intimate team of people, and amazing artists, athletes and musicians would randomly stop by and share in the create process with us. RVCA and the talented team of people there at the time taught me how to blend art and fashion in a unique way while challenging boundaries and defying the convention.
From RVCA I went on to a larger company, Sole Technology, where I was able to work closely with the team riders and was challenged with combining rider ideas and concepts with the latest technology and innovative textiles that would appeal to mass retail. The experience was great and I loved working so closely with such a great team of guys. At Sole Tech I was tasked with creating unique trend reports and seasonal forecasts then putting them into large scale presentations for the sales and marketing teams.

Specialties: Trend reporting, seasonal color forecasting, textile design, men and women's design, garment construction and fit.

I understand in this business that you can't marry your designs, so I am very open to criticism and will make any changes necessary to ensure my designs have the highest sales potential. I love working with team riders and other designers and I know the importance of identifying with the target customer.

Work Experience

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Interests & Groups

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INTERESTS
  • Art
  • Music
  • Psychology
  • Trend Reporting
  • Writing
  • Fashion
  • Trend Analysis
  • Apparel
  • Fashion Design
  • Merchandising
  • Brand Development
  • Textiles
  • Product Development
  • Sportswear
  • Sewing
  • Footwear
  • Fit
  • Retail
  • Art Direction
  • and Social Media Marketing
SPORTS
  • Snowboarding
  • Harley's/ Motorcycles
  • Surfing
  • Skateboarding
GROUPS
  • National Psi Chi Honors Society
  • CAMFT

Education History

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Connections

PEOPLE 1

Marketing Director / Public Relations  

COMPANIES 0