Skate

Snow

Surf

Fashion

Fashion design

Music

Sewing

Writing

Psychology

Apparel

Footwear

Retail

Textiles

Trend analysis

Product development

Art direction

Merchandising

Brand development

Trend reporting

Sportswear

And social media marketing

Freelance Designer

I starting out my career in the NYC Men's tailored clothing market working for Geoffrey Beene. That experience lead me to become a perfectionist when it comes to fit and construction and it inspired a passion in me for quality menswear, but suits and sport coats weren't my calling and I knew I wanted to be in CA designing for the industry I loved- active sports. 
My love of this industry eventually brought me out West where I learned quickly that is isn't what you know...it's who you know, and I knew no one. Luckily Volcom was willing to take a chance on me and I was given a category to design. This was an exciting time to be part of the Volcom brand and to work with such an amazing design team. Luckily, I was able to grow with the brand which eventually went public. During my time at Volcom I made many trips overseas where I learned the inner workings of factories and it nurtured a deeper understanding of the product development/ production side of the design world.
Eventually I crossed the street (from Volcom) and found myself working as a designer at RVCA, back when RVCA was a very small and intimate team of people, and amazing artists, athletes and musicians would randomly stop by and share in the create process with us. RVCA and the talented team of people there at the time taught me how to blend art and fashion in a unique way while challenging boundaries and defying the convention.
From RVCA I went on to a larger company, Sole Technology, where I was able to work closely with the team riders and was challenged with combining rider ideas and concepts with the latest technology and innovative textiles that would appeal to mass retail. The experience was great and I loved working so closely with such a great team of guys. At Sole Tech I was tasked with creating unique trend reports and seasonal forecasts then putting them into large scale presentations for the sales and marketing teams.

Specialties: Trend reporting, seasonal color forecasting, textile design, men and women's design, garment construction and fit.

I understand in this business that you can't marry your designs, so I am very open to criticism and will make any changes necessary to ensure my designs have the highest sales potential. I love working with team riders and other designers and I know the importance of identifying with the target customer.

Work at the freelance level designing tech packages, seasonal trend forecasts, look books, textile designs and original design ideas for all apparel categories. Clients include; Pac Sun, The Buckle, Kawasaki, Free People

Senior Designer and Merchandising Manager for luxury t-shirt company. Created seasonal color, trend and wash forecasts. Managed all communication with wash houses. Worked closely with art director to coordinate graphics and apparel lines. Attended all trade shows and sales meetings. 

Senior Design and Merchandising Manager

Worked closely with sales and marketing to design mens apparel line. Created all seasonal design forecasts for sales meetings. Created line plans and sales presentations. Researched new fabrications and design techniques. Created signature lines for professional athletes such as; Jerry Hsu, Heath Kirchart and Kevin Spanky Long. Travelled on inspirational trips with athletes to design signature lines. Created all tech packs, attended fittings and approved lab dips and handlooms. Created new trims and retail packaging. Manipulated, sized, colored and created graphics when needed. 

Senior Apparel Designer

Designed men and women's apparel. Worked closely with artists in RVCA's Artist Network to develop artistic concepts that translated to apparel graphics. Travelled often to factories and on inspirational trips. Designed all tech packs and developed all fabrications and trim packages. Worked closely with owner, Pat Tenore, to create apparel items that met the criteria for the original vision of RVCA. Worked closely with musicians and athletes that were part of the RVCA family, to create custom apparel items.

Apparel Designer

Designed men's woven tops category. Designed unique textiles for mens woven shirts. Coordinated artwork wth textile design to create the "Volcom look" in menswear. Travelled internationally often to factories for product development and to meet tight deadlines for approving samples, yarn dyes and handlooms. Worked closely with the sales team to create consistent best sellers and drive the woven shirt category at retail level. Created seasonal trend forecasts and presented at all sales meetings. Attended all fittings, created all tech packs and approved all strike-offs. Worked closely with Head of Merchandising and Creative Director.

Find out detailed information about Lea Peruzzi, Freelance Designer in Costa Mesa, CA

Lea Peruzzi: Freelance Designer in Costa Mesa, CA

Lea Peruzzi

Lea Peruzzi Design

Aqua VI

Emerica and Etnies

RVCA

Volcom

Pepperdine University

University of Delaware