Creative Agencies

Fashion

Lifestyle

Music

Skate

Snow

Streetwear

Surf

Swim

Yoga

Health & Fitness

Volunteering; giving back to the community

Head of Operations

I am an accomplished professional with 20 years combined industry experience that’s demonstrated sales/marketing/customer service excellence, business acumen, self-motivation and analytical and critical thinking skills. I possess a collaborative approach in leadership with the aptitude to foster a team-oriented environment while imparting knowledge to others on how to increase productivity. I am armed with solid communication and interpersonal skills to establish and maintain rapport with customers and staff.  

My goal is to work with a team that I can use my acquired skills while being inspired by other enthusiasts striving to grow a business successfully.

•	Develop and execute marketing strategies including partnerships and collaborations while driving consumer acquisition, retention and revenue growth across all marketing channels
•	Produce KPI reports for all operational functions to identify cost reductions and present to senior leadership
•	Manage and optimize customer service, returns and consumer reviews platforms
•	Analyze inventory levels for cost effectiveness and execute forecasts 
•	Organize and manage retail popup marketing events to drive brand awareness
•	Develop strategic promotional campaigns to drive revenue while monitoring consumer insights
•	Oversee direct reports and mentor peers within marketing, sales and customer service teams
•	Manage and optimize operational master calendar to hit key milestones and objectives
•	Evaluate services/partnerships and negotiate contracts with 3rd party vendors and suppliers
•	Implement and manage 3PL fulfillment and manage global logistics provider for importing goods
•	Develop/maintain productive, effective, and professional relationships with peers, superiors, vendors and others

•	Managed sales operations complexities of the entire wholesale channel (inc. Key & Independent accounts)
•	Supported GM/Director of Sales, Core/Specialty National Sales Manager and Key Account/Independent US sales reps
•	Managed special needs of key accounts for Special VAS, Drop Ship, EDI, season set ups, B2B portal, including onboarded new retail accounts
•	Managed partnership contracts, ensuring compliance with agreed terms and conditions while working closely with legal and compliance teams to address any contractual issues or revisions.
•	Assisted with marketing strategies outlined in partnership agreements to achieve mutually agreed-upon objectives while collaborating with cross-functional teams to ensure seamless execution of partnership initiatives.
•	Worked with and built cross-functional relationships within Sales, Sales Management, Marketing, Customer Experience (CE), Integrated Planning (IP), Merchandising, Finance, IT and the Distribution Center (DC) to ensure daily efficiencies
•	Managed inventory trends to maximize sales and promote healthy business growth
•	Managed entire order book while capturing rep SKU forecasts and analyzing sell-through/industry reports
•	Created strategies for sales leaders to execute seasonal/quarterly/annual goals

Sales Ops Manager, Sanuk & DX Lab

•	Primary support for Southern Regional Sales Manager with necessary projects overseeing $30M annual wholesale business.
•	Maintain daily, weekly and quarterly sales visibility reporting to sales management.
•	Onboarding set up for new sales reps/agencies to train on systems and policies and procedures.
•	Allocate and track yearly promo budget for sales management and sales force.
•	Tradeshow point person for appointment scheduling, samples, catalogs, promo giveaway, including set up and teardown for each regional tradeshow.
•	Run monthly in-house brand clinics for core shop owners and managers. 
•	Responsible for seasonal set up and maintenance in Hubsoft sales portal.
•	Process new account set up through sales management, vendor compliance and credit department for independent accounts.
•	Manage in-house samples for sales meetings, tradeshows and showrooms.
•	Coordinate salesmen samples and catalogs for the domestic sales reps.
•	Process sample style out requests for key customers.
•	Work closely with Vendor Compliance and the Credit Department to maintain up to date customer master file. 
•	Arrange travel and process expenses for sales management, key account reps and key accounts.

Senior Sales Operations Coordinator, Sanuk

•	Supported VP of Sales and Marketing Manager with necessary projects.
•	Processed salesmen sample requests and shipped to customers’ desired location.
•	Procured marketing promo items to team riders and special events.
•	Prepared and participated in seasonal trade shows.  
•	Assisted with annual sales meetings and coordinated team building events.

Sales & Marketing Assistant, Sanuk

•	Contacted retail customers on past due invoices and/or unpaid freight charges.
•	Processed daily invoices via AS400 and EDI 
•	Reconciled charge backs.
•	Issued credit memos for returns, refusals, discounts and customer allowances.

Sanuk Credit Specialist

•	Assisted with various marketing events and coordinated special projects.
•	Arranged domestic and international employee travel.
•	Prepared and analyzed weekly activity reports.
•	Managed partner database while maintaining accuracy and confidentiality.
•	Coordinated meetings, managed conference room scheduling, greeted guests while answering incoming calls. 
•	Compiled employee expense reports and reviewed for accuracy before submitting to corporate.

Office Administrator

Find out detailed information about Lisa Brock, Head of Operations in Carlsbad, CA

Lisa Brock: Head of Operations in Carlsbad, CA

Lisa Brock

Algenesis Materials / BLUEVIEW Footwear

Deckers Brands

Deckers Brands

Deckers Brands

C&C Traders

New Era Cap / Action Sports Business Unit

Art Institute of California

Saddleback College