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Director of Desogn and Product Development

My professional experiences are the combination of creative industrial designer, innovative product developer and sustainable business vision of product manager. 

Specialties: 
• Expertise in creating lifestyle consumer, merchandise licensing and commercial (B2B) product roadmap : soft goods and hard goods which includes cell phone, tablets and laptop accessories, handbag, backpack, luggage, travel accessories, outdoor sporting goods and consumer electronics industries.
• In-depth experience in cross-functional leadership.
• Proven track records in working experiences of product management and design development, proficiently understand product development process, from concept design to production and successful product launches (NPI).
• Excellent communicator and negotiator with strong global management skills.
• Marketing data (NPD) analysis, monthly sales data business review report, marketing intelligence, marketing and trend research, consumer insight.
• Directly engage with clients, propose design solution and business strategy.


• Leads in planning of timelines, scope, and resources to execute product roadmaps.
• Design collaboratively with team to generate innovative designs.
• Oversees key projects, processes and performance reports, data and cost analysis
• Develops and implements methods and procedures for monitoring projects such as preparation of records of budgets, and update project trackers.
• Plans and formulates aspects of research and development proposals such as objective or purpose of project, applications that can be utilized from findings, costs of project, and equipment and human resource requirements.
• Manage oversea product development team and resolves issues that arise from development to ensure product development objectives are achieved.

• Directed the development of new consumer electronic product lines which includes travel accessories, laptop and tablets accessories for the commercial (B2B) and retail product market segments.
• Developing product design briefs, marketing strategy and product innovations, sales presentations, directing core and seasonal products, creating project schedules and maintaining budgets.
• Created new mainstream and profession lifestyle product lines generating new avenues for the client and company.
• Lead and manages the design and product development team and assist product transit to product production.
• Collaborate and guide with vendor, supply chain and oversea team on daily basic 
• Effectively plan and manage multiple product life cycles from introduction through production to achieve product strategy objectives.

Lead Industrial Design and Product Development 

• Directed and develop new product manufacturing innovations to be used across partnership product lines for (LEGO, VANS, Orla Kiely, Havaianas, Belkin) product development
• Lead and manage in-house design team including ID, graphics, and engineering to create inspired, innovative product designs that differentiate our brand in the retail marketplace
• Product development and management for schedules and product deliverables
• Marketing data (NPD) analysis, monthly sales data business report, marketing intelligence, contextual research, brand research, competitor analysis, market trend forecasting, and consumer insight.
• Creation of product briefs that clearly state the objective of the product as well as key
features and benchmarks for success.
• Manage and create sales opportunity with regions, and generate revenue globally.

Global Product Development Manager

• Proficiently manage projects from design concept through product sampling to production. Knowledge of manufacture process
• Outstanding time management and resource allocations skills to coordinate and prioritize multiple projects while maintaining strong quality focus.
• Innovate and design soft goods includes backpacks, luggage and travel accessories within brand scope.
• Creation and development of several lines of soft good currently in the market at various
national and international retailer chains.
• Trend and marketing analysis, Color and material research, selection and application.

Senior Industrial Designer

Find out detailed information about Yu Chih Tseng, Director of Desogn and Product Development in Playa del Rey, CA

Yu Chih Tseng: Director of Desogn and Product Development in Playa del Rey, CA

Yu Chih Tseng

S I Jacobson Manufacturing Co

Fabrique Ltd.

Belkin International Inc

Group III International

Savannah College of Art and Design