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Twenty years’ experience building products, teams and accounts from inception to market. A principal in the development, marketing and sales of multi-million dollar eCommerce, digital marketing and SaaS platforms and programs. As an entrepreneur, conceptualized, built and delivered multiple first-in-market web properties. Proficient with communication, CRM and collaboration tools to include: G Suite, Microsoft Office, Salesforce, Nutshell, Insightly, HubSpot, Trello, Asana and Slack.

• Partnership & Business Development
• Account, Project & Vendor Management
• eCommerce & Digital Marketing
• Entrepreneurship & Non-Profit Board Experience
• Excellent Written and Verbal Communicator
• Customer Service Oriented
• Loyal and Committed Team Player
• Self-directed, Adaptive and Innovative

• Partnership & Business Development: focus on technology providers, marketing agencies, brands/retailers and non-profits
• Project Management: specializing in eCommerce and marketing technologies and relationships between 3rd party
development, creative and marketing firms.
• Affiliate Marketing: program setup and management.
• Cause Marketing: go-to-market planning, channel and customer development.
• Clients and projects include: PurPics, Mizu, How Far Would You Go, The Traveler Site, The Responsible Gift


Launched and continue to develop and grow Campus Causes, a shop-to-raise and donation based fundraising platform for college student groups that has led to hundreds of thousands of dollars in eCommerce transactions.
• Partnership development lead with a portfolio of over one hundred student groups, school department leaders and national non-profits.
• Head of business development with merchant partners executed and managed through eCommerce, digital marketing and agency channels.
• Digital marketing (owned and paid), merchandising and sponsorship manager coordinating activations with internal and external stakeholders.

Platform Director & Business Development Manager

Key stakeholder in the development of the web’s first give-marketing platform and program connecting brands to fundraisers through eCommerce leading to multi-millions in sales and give-back.
• Built affiliate and gift card partnership channel with a portfolio of over 100 diverse brands and retailers via digital marketing departments, performance marketing networks, gift card networks and 3rd party marketing agencies.
• Principal in the development and management of the sales and partnership pipeline.
• Company sales lead at eCommerce, digital marketing and fundraising trade shows.
• Department representative on site merchandising efforts, promotional campaigns and content marketing.


Partnership Development Director

Working with internal stakeholders and agency partners, transitioned legacy eCommerce department – marketing, operations and platform - building sales from $1M+ to a $5M.
• Budget and project management responsibility for all online marketing programs: SEO, SEM, email, remarketing and affiliate.
• Constructed multi-channel online marketing and eCommerce merchandising strategies ensuring alignment of product and brand stories, customer retention and new customer acquisition, while managing inventory to align with sales goals.
• Managed and enforced partner retailer online sales standards and sales policies.
• Implemented on and offline ‘cause’ marketing programs for community fundraising, volunteering,
scholarships and general awareness. Worked with product development team on ‘greener’ product and packaging alternatives.

eCommerce Director / Corporate Social Responsibility Coordinator

Turned a vision of a hub for surfing and sustainability into a reality by developing a collaborative partnership program between industry brands/retailers, non-profits, media groups and independent bloggers.
• Crafted custom affiliate program and banner ad business.
• Managed all content across web resources, website and social media.

Managing Partner

Lead a 10-person team to grow annual sales from $200,000 to multi-millions.
• Oversaw the development and optimization of online content and targeted marketing promotions - email, SEM, affiliate, EDI, online media, social media, and other acquisition and customer retention programs - as well as key performance indicators (KPIs) and reporting tools for continuous site and campaign optimization.
• Increased affiliate marketing sales 120% year-over-year for 7 years.
• Developed EDI special order program dramatically increasing sku count and sales.
• Designed fraud analysis tools that kept fraud rates below industry standards.
• Negotiated, implemented and managed inbound and outbound shipping agreements and logistics with multiple carriers and vendors with an annual parcel spend in excess of $750,000.
• Advised on the development of 3 proprietary eCommerce platforms.
 

Vice President of Digital Marketing and Web Operations

Find out detailed information about Mark Marovich, Proprieter in Carlsbad, CA

Mark Marovich: Proprieter in Carlsbad, CA

Mark Marovich

Cambio Consulting

Newbridge Marketing Group

Better The World Inc (DBA FlipGive)

Spy Optic, Inc.,

The Greener Blue

Becker Surfboards

University of California

University of San Diego