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Digital Marketing Manager

E-Commerce Manager experienced since 2007 specializing in Merchandising, A/B testing, Email Marketing & Analytics. Proven skills in SEO, PPC, and seasonal promotions. Successful in creating an e-commerce company from startup to $2 Million in Annual revenue.  BSA Eagle scout with determination and the leadership skills necessary to succeed.

• Analyzed data from internal and external data sources with Google Data Studio to drive
testing and optimization strategies.
• Implemented Optimizely A/B Testing using Tealium and Google Tag Manager.
• Worked cross-functionally with Executives and External Agencies to understand
marketing attribution modeling within Paid Marketing channels.
• Established clear revenue and budget goals per site and developed a growth strategy
for each traffic channel.
• Collaborated with Executives, Creative, Site Managers, Buyers, and Store Managers for
data analysis and new product launches.
• Managed 3rd party SEO, PPPC, SEM, Retargeting, Display and Development agencies.

Execute the ramp-up, placement and merchandising of products on selected third party ecommerce websites such as Amazon, eBay, Wayfair, Hayneedle, & Sears. Collaborate with cross-functional teams for new product launches, promotions, and product listing improvements.  Assist creative development by creating and adjusting files within Adobe Photoshop and Adobe Illustrator.  Monitor web analytics using Google Analytics, conversion rates, Google Adwords to provide SEO and SEM recommendations and updates. 

Internet Marketing Coordinator / Specialist

Lead the company from startup to $2 Million in annual revenue across all ecommerce channels ( eBay, Amazon, & Website) with a $20 average order value. Focused on site merchandising, Google Analytic Data, PPC Marketing, SEO, E-Mail Marketing, and Social Marketing. Created private label brands Stay Gold Co, and Clash Cases. Directed website migrations from Joomla, Magento and Shopify.

Collaborate with vendors for promotions and company specific sales. Managed inventory & specific sales across multiple sales channels. Performed constant A/B Testing to improve conversion rate. Trained, Implemented and Improved positions including Customer Service, Shipping, & Graphic Design.

E-Commerce Manager

Responsible for merchandising multiple e-commerce sites. Migrated existing websites to Demandware CMS. Review and assess key site metrics ( Traffic Conversion paths, bounce rates, cross sells, revenue, gross profit ) using Omniture. Analyze site shopping experience to optimize and improve conversion and maximize order size.

Site Merchandising Specialist

Managed the web department on daily routines such as content production, data allocation, social marketing and print marketing materials. Responsible for growth on eBay & Amazon sales channels. Improved websites SEO to achieve first page rankings for industry leading keywords. Assisted with website redesign to emphasize a great user experience.

Find out detailed information about Chris Grucelski, Digital Marketing Manager in Corona, CA

Chris Grucelski: Digital Marketing Manager in Corona, CA

Chris Grucelski

Karmaloop.com, Shiekh.com, ShiekhShoes.com, PLNDR.com, TiltedSole.com

International E-Z UP, Inc.

BodyJewelrySource.com

CPO Commerce Inc

Brothers Performance

Cal Baptist University

Riverside Community College