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PR Account Executive

Experienced PR Senior Account Executive with a demonstrated history of garnering media exposure on behalf of established and emerging brands in the bridal, fashion, lifestyle, luxury goods and jewelry industries. Areas of expertise include Public Relations, Social Media, Event Coordination, Trade Relations, Client Management and skilled in Copywriting/Editing, Microsoft Excel/Word/Powerpoint, Adobe Illustrator and Photoshop, Cision and Fashion GPS. Strong media and communications professional with a Bachelor's degree focused in Fashion Merchandising from California State University-Long Beach.

About coded{pr} – A holistic public relations agency, delivering impactful and meaningful communications solutions to a national clientele from offices in sunny Los Angeles and cosmopolitan New York City. Regularly develops compelling, strategic and cross-platform press strategies to increase media presence and brand awareness. 

•	Day-to-day account supervision and management of client relations
•	Management and daily PR outreach on behalf of lifestyle, fashion/accessory, health/wellness and bridal brands
•	Management and execution of 360-events from runway shows and red carpets to press previews and experiential events.
•	Write, edit and develop compelling press materials and pitches
•	Regularly write and provide client updates and reports

About D’Orazio & Associates – A public relations agency with offices in Los Angeles and New York, specializing in fine jewelry and fashion. Known for securing top-tier celebrity red carpet placements and coverage for clients in major fashion and luxury media outlets based in Europe, North America, South America and the Middle East. 

•	Account supervision and management of client relations
•	Foster and sustain media relationships with consumer and trade editors, bloggers and entertainment industry professionals
•	Write, edit and distribute press releases, media alerts and targeted pitches
•	Secure client product placement in print, online and broadcast media
•	Write, edit and develop press materials, advertising creative and original blog posts and social media content
•	Negotiate social media partnerships with key influencers and bloggers
•	Write and provide monthly client status reports and updates

Publicist

About CLD PR – A full-service PR firm with extensive experience in overall brand development, PR, communications, celebrity placement, media placement, influencer relations, events, social media, branding and all other PR-related disciplines. Client categories cover a vast array, including everything from luxury to contemporary, bridal, swim and sport, lifestyle, fine jewelry, accessories and more.
 
•	Account supervision and management of client relations
•	Development and implementation of public relations, marketing and digital marketing strategies
•	Foster and sustain media relationships with consumer and trade editors, bloggers and entertainment industry professionals
•	Write, edit and distribute press releases, media alerts and targeted pitches
•	Secure client product placement in print, online and broadcast media
•	Write, edit and develop press materials, advertising creative and original blog posts and social media content
•	Negotiate social media partnerships with key influencers and bloggers
•	Write and provide monthly client status reports and updates
•	Wedding/Celebrity gifting strategy and execution 
•	Management of interns and junior level Account Coordinators

PR Account Manager

Luxury Brand Group (LBG) is a full-service Public Relations, Marketing, and Advertising and Communications agency specializing in the lifestyle and luxury industries. Areas of expertise include jewelry, timepieces, accessories, lifestyle and luxury goods. Key relationships include press, stylists, bloggers and fashion influencers. 

Roles + Responsibilities: 

- Account Supervision and management of client relations
- Development and implementation of public relations, marketing and social media strategies
- Create, foster and leverage media relationships to produce placements for clients including: O, The Oprah Magazine, Instyle Magazine, StyleCaster, Martha Stewart Weddings, The Knot, BRIDES, LA Times and WWD to name just a few
- Write, edit and distribute press releases, media alerts and targeted pitches 
- Secure client product placement in print, online and broadcast media
- Write, edit and develop press materials, advertising creative and original blog posts and social media content
- Secure client product placement in print, online and broadcast media 
- Management and execution of special events, press previews, press trips and desk side/editorial appointments on behalf of brands in New York City, the Greater Los Angeles area and abroad. 
- Event planning, budget management and post-event reporting 
- Negotiate strategic social media partnerships with key influencers and bloggers 
- Write and provide monthly client status reports and updates
- Trade show booth management and securing appointments with press and advertising representatives
- Management of junior-level employees and interns 

Find out detailed information about Arlene Guerrero, PR Account Executive in Westminster, CA

Arlene Guerrero: PR Account Executive in Westminster, CA

Arlene Guerrero

coded{pr}

D'Orazio & Associates

CLD PR

Luxury Brand Group

California State University, Long Beach