Bike

Golf

Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Surf

Listening to music

Gardening

Fishing

Traveling

Volunteer work

Mentoring middle management

Building (light construction)

Regional President - Consultant / Coach (California)

•	Recruited to develop and own all vertical facets of the James Perse Furniture, Home and
Limited Edition division(s) of James Perse Enterprises, the international men's and woman's
apparel brand, as it entered into the Luxury High End Retail, Interior Design Trade and
Hospitality markets.
•	A key architect of the Rachel Ashwell Shabby Chic brand as it expanded from a two store,
$2.5M operation to a $25M global player in apparel, slip covered furniture, textiles (Screen
Printing), home / linens, antiques and decorative accessories.
o Instrumental in maintaining the Shabby Chic brand while growing the wholesale
operation from $0.0 to $5M annually.
o Orchestrated and partnered in the opening of 16 retail stores / relocations and
ecommerce. Managed / directed all time lines ranging from: Store build out, fixtures,
systems / hardware, training, product installation to floor sets and new staff training.
o A stakeholder in operating results from the manufacturing shop floor to the Board of
Directors, consistently strengthening the Shabby Chic brand with presence and
continuity, while collaborating with other executive management team partners.
o P& L accountability for an 18,000 square foot factory, and a 75,000 square foot
distribution center.

Full circle business / enterprise coaching.   Working in multiple industries to build on efficiencies, cost reduction and increased sales.  Leading teams of 10 cross functional members of the organization(s) to build on the current foundation and increase strength vertically through the entire organization.

Operational executive - Finance, manufacturing, operations and IT

SVP of Operations

Business consulting and general management focused operation. Brand development thru Multi-
Channel vertical operations. Strategy development ranging from Sales planning, Marketing, Retail
expansion, Logistics / Distribution, Manufacturing, Product Development, Financial P&L development and Inventory alignment needs.

Partner

Business operation, sales and analytics development.


!1   P a g e

SVP of Operations - Consulting

Home and Limited Edition

A leading global apparel and furniture / home retailer, trade and hospitality.
Responsible for all vertical disciplines as it related to the business unit start up, development and market entry. In charge of showroom build out located at the Pacific Design Center. Established
manufacturing partnerships (domestic and international). Full vertical responsibility from sales, marketing and public relations to product development, sourcing, manufacturing, global logistics and
client relations. Managed direct reports and partnered with senior executives in cross functional
department collaboration.
? Full P&L responsibility and accountability	> Retail & Interior Design Trade Sales

? Sales and Marketing	> Open to buy and roll-ups

? Inventory Management	> Vertical Operations

? Product Development	> New Store Roll-Outs

? Training & Product Knowledge Seminars

* 42 domestic and international locations
Over the course of 3 years 6 months, was able to grow Top Line Sales and increase Gross
Margins respectively as follows:
? Sales growth year over year: (2011 +240%, 2012 +58%, 2013 +68%)

Vice President / GM - James Perse Furniture

Find out detailed information about Sonny Sarabia, Regional President - Consultant / Coach (California) in Santa Monica, CA

Sonny Sarabia: Regional President - Consultant / Coach (California) in Santa Monica, CA

Sonny Sarabia

COSi (Cycle of Success Institute) HPP, LLC.

Bespoke Furniture Inc

ChekGroup LLC

Linear Capital Partners LLC. - Private Equity

James Perse Enterprises, Marina Del Ray CA

Pepperdine University