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Owner

Email marketing  leader/strategist with proven  results that drive revenue and  optimize multi-channel  programs.

•	Executed multi-channel approaches to convert leads, including drip campaigns, into purchasers
•	Created one off and redesigned campaigns to drive ROI
•	Responsible for the creation of multiple comprehensive brand strategies


Led and managed all email marketing efforts for customer conversions to increase.
•	Devised the short and long term online marketing roadmap, including selecting and implementing a new ESP, as well as negotiating the terms of the new partnership to maximize ROI.
•	Developed and optimized email communication strategies to increase incremental revenue lift. 
•	Managed dormant customer renewal strategies to reengage inactive users


Email Marketing Consultant

Led and managed all email marketing efforts for lead generation to increase ROI and Incremental Revenue Lift.
•	Switched email vendors to optimize email lead generation communication strategies to increase incremental revenue lift 
•	 Managed member renewal email strategy to drive 500% increase in conversions
•	Improved and monitored deliverability of email marketing messages to maximize the channel reach. Increased deliverability by 12% and doubled conversions


Led and managed all email marketing efforts for Football Fanatics and over 20 partner brands in the NCAA and NFL.
•	Oversaw all operational aspects including deliverability, list hygiene, authentication, CAN-SPAM compliance, FBL processing, quality assurance, A/B testing and data manipulation
•	Monetized content through email via merchandising, special event triggers, seasonal trends, customer profiles, timing and relevance
•	Implemented and leveraged social networking strategies, pre-header text and other best practices to improve CRM and campaign performance across channels


Director of Email Marketing

Find out detailed information about Dylan Murphy, Owner in Jacksonville, FL

Dylan Murphy: Owner in Jacksonville, FL

Dylan Murphy

DMemailMarketing.com

Tee Times USA

DirectBuy

Fanatics, Inc.

University of North Florida