Results oriented professional with over 20+ years of proven success in strategic merchandising, and brand development. An expert in the active apparel and accessories industry, researched market and consumer trends, created and implemented strategic business plans, managed apparel/accessories product creation as well as building and leading productive successful teams. Work directly with financial planning to establish and achieve internal and external margins and sales goals. Manage product creation process by providing visual and factual briefs to motivate and inspire from line conceptualization to confirmation process. Recognized as a dedicated leader with the ability to collaborate with cross functional teams while implementing strategic initiatives.