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Marketing Director with expertise in brand marketing, focusing on product stories & in-store and digital consumer experiences. A visionary with proven ability to increase profit, improve service and optimize growth. Diverse experience ranging from specialized niche retailers to global brands.

Global Director of Product Marketing

•	Generate seasonal brand marketing campaign calendars and create marketing briefs based on analyzing industry insights and in-depth market research.
•	Strategize, develop and execute over arching brand marketing campaigns and seasonal product launches. Including digital, print, events and in-store support for brand, skate, snow and moto categories.
•	Develop new processes for creative briefs, reporting and seasonal marketing directives increasing efficiencies across departments.
•	Manage cross-functional communication with high-level Executives, Merchandise and Design, Production, Sales, Retail, eComm and in-house Creative teams on strategy, development and execution of campaigns.
•	Manage Go To Market strategy and communicate all brand and product marketing initiatives globally to maintain consistency across all channels and regions.
•	Plan and coordinate in-studio and on location photo shoots including still and video with models and athletes.

Global Product Marketing Manager / Consumer and Product Strategy and Insights Lead

•	Negotiate and coordinate US retailer account support both digitally and in-store (Co-op, Cap-ex, Fiscal Year planning).
•	Developed, implemented and managed merchandising programs for 75 specialty accounts and department stores nationwide, increased sales by 232%.
•	Designed, produced and installed premium POS, digital and fixture build outs for global key retailers.
•	Coordinated and executed multiple events including product launches, trade shows and sales meetings.
•	Supported PR with editorial requests, fashion show styling and copy writing.

Retail Marketing Manager

•	Developed global brand merchandising standards and communicated monthly directives for full price and factory stores. 
•	Managed visuals and creative development for marketing and all new store openings for DC stores throughout the US.
•	Planned and executed multiple in-store events with professional athletes and celebrities.
•	Lead in-store training with retail employees on merchandising standards, brand history and product knowledge.
•	Established in-store consumer promotions and employee incentives.

Visual Merchandising Manager

•	Managed a multi-million dollar store in a high traffic location, recruited and developed a team of 15+ associates
•	Utilized management information tools and analyzed financial reports to identify and address trends and issues in store performance
•	Analyzed retail environments and key performance indicators within the store to identify opportunities for improvement while mentoring the management team to take action and achieve operational goals
•	Directed visual merchandising and assisted in staff training in multiple new store openings throughout the U.S.
•	Promoted the Quiksilver culture with pride and integrity

Corinne Simone: in Hood River , OR

Corinne Simone

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