Sumie Inoue Haase, MA, SCPM

Sumie Inoue Haase, MA, SCPM

Bilingual Business Development Leader | Branding | Project Management | International Sales | Contract Negotiation | Product Management | Licensing
Location: Irvine CA
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A result-oriented bilingual business development leader (Japanese-English) with extensive hands-on and management experience with major international brands such as Oakley, Under Armour, Fendi and Calvin Klein in the premium consumer goods industries. Proven cross-functional strategic team player with a reputation of getting things done. Able to establish rapport and credibility with teams around the globe. Aggressive sales achievements with consistently hitting triple digit growths. Key competencies and unique strengths includes: * Business Development * International including Emerging Markets * Strategic Planning * Certified Project Management * Brand Positioning * Licensing * Product Management * Sales Management * Diverse Team Development PROFESSIONAL EXPERIENCE OAKLEY, INC., Foothill Ranch, CA, 2010-2015 Global Business Development Program Manager Identified and managed strategic projects to develop international market. Focused primarily on Emerging markets such as China, Brazil and other Asia Pacific countries. * Produced and delivered massive projects completions such as creating a subsidiary office in China (completion in 3 years) driven from the strategic annual operating plans to service and re-launch the brand. * Prospected, negotiated, hired and maintained third party partners for China’s retail operations and logistics operations to run our Chinese business, which resulted in more than 50% reduction in overhead cost and shorten lead time to start the local business. * Initiated and deployed the IT projects such as POS system implementation and proprietary product application for newly establishing business. * Conducted a competitive analysis to evaluate the international business that affects profitability growth and productivity, followed by monthly international market visits to ensure improvements are made. * Collaborated and supported with Asia Pacific distributor buy-out projects. * Streamlined and supported B2B & B2C ecommerce re-launch projects involving multi-continent functional teams to align and deliver the projects on time and under budget. * Created and implemented entire policies and procedures such as Employee Handbook, Operation Manual, Inventory & Fulfillment Guidelines for Chinese subsidiary. UNDER ARMOUR, INC., Baltimore, MD, 2006-2010 Asia Pacific Business Development Manager (2009-2010) Developed additional businesses and managed operations for Asia Pacific region. * Increased the number of doors in the existing distribution channel by +30% in 1 year by aggressively negotiating with local retailers and distributors. * Prospected and opened new distribution in Asia Pacific region with brand right partners. * Created regional brand development strategic plans by incorporating the corporate brand strategies and initiatives, and regional specific market needs resulting in increased market brand saturation at door level and grassroots level. * Led, reviewed and approved partners’ multiple plans including sales plan, marketing plan, budget and annual operating plan to align their plans and goals to those of the corporate. Business Analytics Team (Cross Functional Management Program) (2010) Identified and collaborated on corporate sponsored innovative analytical projects as a member of this cross-functional team consisted of 15 members handpicked by the top executive team. Japan Business Manager (2008-2009) Managed and expanded the Japanese market business to improve the brand presence in the country and to raised the country’s sales to 2nd largest after US for the brand. * Developed and executed the short-term and long-term growth strategy. * Analyzed and learned all operations facet to improve communication between the licensee in Japan and the US headquarter. * Increased the territory sales by +120% growth in 1 year. * Signed more than 10 local sports teams to enhance the brand image in the marketplace. International Product Line Manager (2006-2008) Led, created and managed product lines for Asia Pacific countries and Canada by focusing on product line optimization. * Improved the regions’ profitability by +80% in 2 years by creating a high productivity product range based on market research and analysis. * Initiated and established the Japan and Canada specific ranges each season by offering brand right technical products. FENDI TIMEPIECES, Neuchatel, Switzerland, 2003-2006 International Sales and Marketing Manager, Spring Lake, NJ Managed worldwide marketing communication campaign and sales & merchandising development programs. Oversaw a direct sales territory. Licensee representative to the brand. * Increased direct sales territory by 250% in 2 years. * Planned and expedited large-scale, multi-media marketing and promotional programs for 50+ countries including major markets such as US and Japan. * Hired, trained and supervised 5 employees; 3 in the US, 1 in Japan and 1 in Guam. ADDITIONAL RELEVANT EXPERIENCE CALVIN KLEIN, INC., New York, NY Licensing Coordinator EDUCATION & CERTIFICATION Master of Arts, Asian Studies, California State University, Long Beach, CA Bachelor of Arts, Humanities, University of Southern California, Los Angeles, CA Advanced Project Management Certification (SCPM), Stanford University, Stanford, CA Marketing Certification, New York University, New York, NY

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Sales, Marketing & Business Development  

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