Lacko Illustration

Summary

PROFILE OVERVIEW

I'm a freelance illustrator + designer living on Miami Beach with over 18 years of combined experience in stylized illustration + communication design. I specialize in developing branded advertising + marketing, visual merchandising + retail environments, creating merchandise and manufacturing printed products and all types of graphic collateral.

SPECIALIZING IN APPLIED CREATIVE CRITICAL
THINKING + ANALYTICAL PROBLEM-SOLVING:

Taking contract disputes between DirecTV + AMC’s hit TV show "The Walking Dead" and synthesizing an abstract and complex negotiation into a funny commercial that helped defuse tensions and retain customer loyalty.

ADEPT AT VALUE-ENGINEERING A PROJECT - DELIVERING QUANTIFIABLE SALES RESULTS
UNDER A TIGHT DEADLINE, OFTEN WITH LIMITED RESOURCES + BUDGETS:

Creating custom licensed illustrations for innovative product lines with clients like Hasbro, Crayola + Zuca - helping them identify trends, forecast + predict popular merchandise topics and develop illustrations that maximize unit sales.

METICULOUSLY ORGANIZED AT COLLECTING + ANALYZING PROJECT
RESEARCH TO CONCEPTUALIZE + INITIATE NEW PROJECT IDEAS:

Demonstrate an in-depth ability for imaginative + cognitive flexibility - attracting client projects from Google Labs, Goodby Silverstein & Partners and DC Shoes [Europe] that incorporate handcrafted illustrative techniques and showcase the latest color + design trends to deliver highly impactful project content.

POSSESSING EXCEPTIONAL PROJECT MANAGEMENT SKILLS -
DISPLAYING A PROFICIENCY AT COORDINATING + PLANNING PROJECTS:

Accomplished a variety of duties simultaneously - including the development of guidelines, directives and communication for a team of 200+ retail managers across 45 retail locations and managing projects for an in-house profit earning print center in a corporate environment for Macy’s, Inc.

Connections