Bachelor of Science in Multi-Media Digital Communications

Bike

Creative Agencies

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Surf

Tech

Snowboarding

Travel

Skiing

Photography

Racing

Motorsports

Off road

White water rafting outdoor recreation

I am a Branding Expert & Communications Specialist looking to take on the next big thing.

My desire is to take on the challenge, and implement a critical assessment to improve & progress efforts and strategy while deepening the marketplace knowledge.

I am very experienced in the development of assorted marketing efforts & material; Web & Email Campaigns, Press Releases, Editorial Features, POP displays, environmental signage, special projects, themed vehicles, brand and product placement, creation and distribution of articles, write ups, and other types of media such as press kits. I enjoy working with various media organizations, sanctioning bodies and event planners as a company liaison/rep. I am an expert in various realms of digital media. I own high-end photography & video equipment.

My educational background is in multi-media design with a variety of skills in marketing, promotions, digital & print media. My passion is in actionsports and motorsports marketing. 

I have proven my self to be enthusiastic, reliable and committed to achieving complete satisfaction. I plan on continuing the development of performance marketing in active industries that cater to the powerful 18-34 market segments.

Trained and managed clients on promotional marketing efforts.
Initialized promotional campaigns to maintain relevant presence.
Conception, design, and preparation of print & web based marketing material.
Developed sponsor solicitation program and managed relations / Negotiated sponsorship terms & contract.

Project Management: Event Activation, Promotional Vehicles, Event Coordination,
Photography: Product, Modeling, Showroom, and Track side.

Athlete & Brand Promotional Consultant

Collaborative development & administration of marketing policies, strategies, and social media applications.

Responsible for data & content creation of Newsletters, Reports, Press Releases, Tracking and Analysis.

Developed & managed email marketing campaigns, digital marketing programs, and consumer activation sweepstakes. Officially maintained positive online presence and reputation.

Headed CRM program, Trades Show Coordination. Handled marketing budget, scheduling and media buying.

PR Specialist / Media Content Manager / Web Editor

Contributed to development of marketing policies, strategies, and social media applications.
Responsible for data collection, development & promotions of feature articles.

Created email marketing campaigns, company newsletter, and internal communications.
Officially maintained positive online presence and reputation.

Traveled with the Lucas Oil Off Road Racing Series acting as a Media Liaison and Public Relations Contact.

On site event coverage via web, email, and social networks.

Official Representative at various high profile events to promote brand and message.

Lead and managed brand ambassadors / promotional talent.

Motorsports Marketing Associate / PR Specialist / Web Editor

Developed marketing policies and trained company personnel on Marketing Strategies
Handled marketing budget, scheduling and media buying.

Maintained highly informative & recognizable industry presence through Media and Marketing Programs.

Complete development of the FiberwerX Organization’s web program - Conception, design, and preparation of all marketing material.

Content Creator: Product Reviews, Technical How-To Articles, Race Reports, Newsletters and Press Releases.

Project Management: Promotional Vehicles, Event Coordination, Video Game Features, Licensed Team for Promotion.

Marketing and Promotional Director / Team Manager

Find out detailed information about Micah Anderson,  in Corona, CA

Micah Anderson: in Corona, CA

Micah Anderson

Action Pacer Media

Premiere Motorsports Group / PMG Companies

Lucas Oil Products / MAVTV

FiberwerX

The Art Institute of California