Bachelors Degree in Graphic Design and Digital Arts

Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Mountain biking

Design

Outdoors

Senior Merchandiser

Creative and product strategist who's worked for some of the most recognizable global companies who rely on bold and disruptive solutions to shape the future.  



• Manage all aspects of the ecommerce merchandise operations and business strategy - includes product breadth, depth, price-point, revenue, margin targets, forecast, segmentation, operations, and marketing.
• Responsible for 87% year over year growth that produced $9.2 million in total sales.
• Manage the weekly, monthly, and quarterly sales analysis and reporting. Monitor KPI’s, sku optimization, and sku rationalization to offer the most efficient and profitable product line.
• Oversee all aspects of the departmental budget and go-to-market calendar adherence.
• Led and facilitated the RFP process for in and out of state fulfillment services. Negotiated
a non-exclusive multi-year contract, savings will exceed $371,840 over the next two years. 
• Manage a 3PL fulfillment center that shipped over 266,400 units across 95,300 orders in 2022 with an expected growth target of 28% in 2023. Monitor inbound and outbound productivity, logistics, and daily inventory levels.
• Negotiated the reduction on soft goods pricing and production MOQs by establishing a quarterly buy cycle that provided a realized savings of $419,000. Inventory storage was negotiated into the contract at no charge which was an additional savings of $20,160 per quarter.
• Manage the business unit RFP process for all categories. Source and curate vendor relations to ensure SpaceX is working with pinnacle suppliers through strict negotiations and thorough supplier interviews.
• Managed the direct negotiations with FedEx and waived 100% of the fees for print return labels and email return labels, $23,000 in yearly savings.
• Developed a multi-year product roadmap and buy plan that aligned lifecycle, category growth, and profitability.

• Drove the end-to-end global merchandising point of view for adidas golf apparel, footwear, and accessories. $200 million dollar business with a target growth metric of 9%. 
• Built and executed strategies to enable successful sell-in/sell-out of product ranges and services according to the category net sales and standard margin targets.
• Implemented key initiatives and drove global consistency to maximize sku efficiency across the retail, wholesale, and direct to consumer channels.
• Provided in depth seasonal recaps for each global market, analyzed financial trends, and identified market needs for the USA, Canada, Europe, and APAC.
• Worked with the most technologically advanced fabrics that are worn on the PGA Tour. Fabrics ranged from hyper stretch, temperature control, moisture wicking, to noise mitigation.

Global Manager, Concept to Consumer Merchandising

• Directly responsible for growing the ecommerce business from an employee focused function to a globally recognized ecommerce brand, 230% growth from 2014 – 2019. 
• Consistently delivered year over year growth, comp sales were up 47% year to date (2018 vs. 2017), $5.2 million in total sales.
• Managed internal and external teams to define the creative strategy and deliver a cohesive brand message across all product categories and platforms.
• Managed a network of external 3PL fulfillment centers that shipped over 2.4 million units of merchandise from 2014 – 2019. Involved in all aspects of operations and logistics.
• Over $1.5 million in realized operational savings.
• Managed over $2 million in creative projects that included launch events, conferences, facility enhancements, and tradeshows.
• Led the business development and identified key relationships in retail, wholesale, and licensed partnerships.

Senior Manager, Merchandising

• Creative lead, managed a team of designers, identified seasonal fabrics and color pallets. 
• Designed into all product categories including cut/sew, performance, and accessories.
• Managed the men’s go-to-market business calendar.
• Identified trends and key marketing pieces to create impactful storytelling that translated through the global campaigns.

Senior Designer

• Responsible for the development of Levi’s $2.8 billion global business and directly involved with the strategic range planning for the U.S. businesses (retail, wholesale, and ecommerce), Canada, Mexico, Latin America, Brazil, Australia, New Zealand, and South Africa.
• Analyzed sell-through rates and historical sales to identify and implement growth strategies in emerging markets based on quantifiable metrics and future trends.
• Managed a $1.8 million commercial sample budget and communicated daily with factories to deliver samples and bulk production according to the business calendar.
• Collaborated with cross-functional partners to launch new product and marketing initiatives from concept to in-store delivery.
• Presented seasonal and long-term strategies to stakeholders and commercial partners.

Merchandiser

• Communicated daily with multi-billion dollar retailers (Target and Kohl’s) to drive
growth in their private label men’s and boy’s businesses
• Design team lead, managed product, trend, and go-to-market design calendar

Apparel and  Graphic Designer

• Designed artwork for all product categories and contributed to the creative direction

Graphic Designer

• Managed all aspects of design, development, and pr oduction of the printables

Merchandiser / Graphic Designer

• Designed artwork for all product categories and supported with marketing materials

Find out detailed information about Travis Boden, Senior Merchandiser in Orange County, CA

Travis Boden: Senior Merchandiser in Orange County, CA

Travis Boden

SpaceX

adidas

SpaceX

Forever 21

Levi Strauss & Company

InPrivate Inc

O'NEILL

Globe International / Dwindle Distribution

RUSTY

Art Institute of Califronia - San Diego