Kenny McCarthy

Kenny McCarthy

Digital Marketing Strategist

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Summary

Leadership Highly competent to assess marketplace realities and collaborate with others, in a direct and respectful manner, in order to ensure roles are executed and milestones are met. Very intuitive thought leader who thrives in dynamic environments and places emphasis on social interactions to get things done. Marketing Digital, Cross-Platform APIs, Branding, Promotional Strategy, Creative, Email Campaigns, Social Media, Copywriting, Promotional Calendar. Merchandising Pricing, GMROI Analysis, Open-to-Buy Methodology, Assortment Planning, Purchasing, Vendor Relations, Co-Op Funding, Private Label Product Development. Search Analytics, Segments & Goal Funnels, Conversion, Adwords, Keyword Optimization, Navigation & Category Mapping, Database Attribute Mapping. Project Management Project Development, Resource Planning, Scheduling, Online Collaboration, Task Delegation, Quality Control, Time Tracking, Shared Documents, Version Control.

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