Lifestyle

Outdoor

Skate

Snow

Managing Director

COACHELLA MUSIC FESTIVAL:
• Created VIP luxury experiences for select high level clients in partnership with Goldenvoice \ AEG Live.
• Responsible for creation of concept, execution, logistics and client development.
• Generated and grew revenue in a new category year over year.
• Sponsorship and Activation of Coachella Oasis and Trousdale \ Flaunt Estate events on behalf of select beer and spirit brands.

ASAHI BEER USA:
 Nightlife Marketing and Events - On-Premise marketing and new account activation in nightlife accounts. Activation and analysis of off-premise events to grow Asahi Beer USA brand recognition in Los Angeles. 

TITO’S HANDMADE VODKA:
 Coachella - Responsible for securing multiple branded events with category exclusivity while minimizing brand spend.  Events include: Hugo Boss, Blackberry, Nylon, Flaunt, Adidas, Guess, Revolve, Forever XXI 
Sonos Studios - Formed a partnership with the Sonos Studio space in Los Angeles, securing exclusive vodka pouring rights for music and film events held in the space.

FANTOURAGE.COM: ARTIST RELATIONS CONSULTANT
• Liaison with music labels, talent management, agents and publicists on behalf of Fantourage to gain celebrity users of the
Fantourage social media platform

RHINO RECORDS POP-UP STORE:
Responsibilities included: Permitting and build out, vendor negotiations, staff training, POS, inventory, accounting and cash management.

T-MOBILE: Targeted lifestyle and grassroots marketing in the Los Angeles market.

WANTICKETS.COM: BUSINESS DEVELOPMENT
Fostered partnerships and agreements for online ticketing services with nightclubs and concert venues.

LIVE EVENT PRODUCTION MANAGEMENT:
Clients include: MTV, America’s Next Top Model, Rock and Republic, Diesel, Covergirl, MAC, Marvel Comics and Bloomingdales.

Created and executed marketing plans spanning radio, tv, print web and social media, growing trackable impressions across
WEF properties.
• Retained and managed public relations firm and media buying agency, garnering national coverage in MMA media and lowering
media spend.
• Negotiated and developed a merchandise deal with BandMerch (AEG)
• Created a multi-city partnership with MetroPCS including branding, tv inclusion and presenting rights.
• Recruit and manage a national sponsorship sales team.
• Venue research and negotiation lowering venue rental expenses and creating partnerships with certain venues.
• Redesign production lowering rental costs and labor while adding in more elements allowing for better broadcasts
and creating a signature look.
-Recruitment of nation sponsor sales team.

VP - Marketing and Events

Created new touring procedures and policies providing accurate reporting, accountability and financial management.
Retained agencies to assist in booking, USDOT compliance, vehicle maintenance and partnerships.
Fostered relationships with brands and musical artists to expand the events programming.
Managed all event division staff along with all outside vendor relationships.
Refreshed all marketing collateral, sell sheets, event marketing materials updating look of event division.

Director of Events

?	Managed White Stripes ‘Icky Thump Records’ promotion at the former Tower Sunset from conception to execution.
?	Created marketing campaign headquaters across the country in support of the Serj Tankian “Elect The Dead” release.
?	Coordinated concert ticketing nationwide for WEA, accounts and contests.
?	Analysis of catalog titles performance in discount programs, interfacing with business affairs and WEA to ensure that programs are the right choice.
?	Fostered a relationship with the LG Action Sport World tour providing media exposure worldwide for WB artists Deftones and Trapt (MTV, CBS, OLN, Fox Sports, and AOL.) 
?	Executed various opportunities with Amnesty International, Coby, Rock The Vote, Virgin, Ed Hardy, Zoo York, Izze Soda, and DUB.

Retail Marketing \ Sales

?	Negotiation with artist management and attorneys for a branded affinity debit card program with MasterCard.
?	Produced in store retail sampler for Journey’s, music selection and licensing.
?	Produced Journey’s in store music video program, including selection, licensing and promotional product placement opportunities.

Director, Entertainment Division

?	Created and maintained budgets for Brown and Williamson (Lucky Strike) concert series, CD samplers and recording sessions. (Budget management up to $5M)
?	Actively participated in pitching potential new clients. 
?	Tour marketing efforts include securing sponsorships, endorsements, merchandising, and tours for all artists. 
?	Rock radio promotions in conjunction with labels, Indies.
?	Built relationships with producers for re-mix projects.
?	Handled day-to-day management with a focus on marketing and touring.
?	Involved with marketing, sponsorship and tour activities for artists, building and maintaining relationships with all partners. 
?	Coordinated artist logistics and production for television, new media, music videos and other high profile events. 
?	Established and maintained endorsement relationships.
?	Artist Development: Established extended fan base with regional tours and promotion.

Artist Manager \ Special Projects

Production

Find out detailed information about Steve Antenucci, Managing Director in Los Angeles, CA

Steve Antenucci: Managing Director in Los Angeles, CA

Steve Antenucci

XIII XVII Media and Marketing

Greylock, LLC \ World Extreme Fighting

GGW Brands, LLC

Warner Bros. Records

IKM

Left Bank Organization

SFX \ Clear Channel \ Cellar Door \ Ritual