Tonette Carrion

Tonette Carrion

VP/Creative Director

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Summary

I IDENTIFY MARKET SHIFTS, GENERATIONAL OVERLAP & CONSUMER BEHAVIOR, TO CREATE PRODUCTS PEOPLE WANT!

When working with me you get a versatile Footwear/Hardgoods - Creative Problem Solver, who digs deep into product creation beyond recycled perspective. The meaning of "trend"? is no longer just about what we wear; it's about how we live life, individual expression and transitional convenience. I evaluate generational overlap related to culture, mind-sets, regiments, desires, and then I combine those assessments with an intuitive focus on how to authenticate product strategy for a customer/brand.

An unconventional approach to gaining industry knowledge has expanded my skill-sets beyond the traditional triad structure. I am a left & right brain thinker with extensive experience leading Product Creation, Merchandising & Product Marketing in three business models: 1) Vertical Branded 2) Collaborating with agents to build a Brand 3) As an agent, turnkey for Brands/Licensing Partners. My exposure and partnerships with very diverse companies has trained me to connect dots, create synergies and maximize resources; which allows me to lead product architecture that results in category growth, regardless of internal structure or product type. The roles that fit me best foster: emerging categories, product re-positioning, and/or business unit analysis for growth.

STRENGTHS: Creative Problem Solver, Versatile Product Engineer, Activity Dissector, Market Shift Observer, Manufacturer, Dot Connector, Thorough Communicator, Strategic Listener, Solution Identifier, Unconventional Thinker, Decisive, Economical, Emotionally Sharp, Highly Resourceful, Talent Multiplier, Synergy Creator, Revenue Driver.

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