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Marketing Director North America

A results-driven and highly accomplished marketing professional with extensive experience in brand management, online marketing, tradeshows, communications, marketing strategy, product marketing, sponsorship, e-commerce and merchandising. Possesses proven success in developing, implementing and managing project management, budget, brand awareness, public/media relations, online marketing strategies/execution, editorial planning, advertising, online sales, social media, grassroots marketing programs, athlete/event management and contract negotiations. A collaborative and organized team player who serves as a key contributor towards the long-term success of an organization by providing strategic, creative and executional leadership.

Oversee North American marketing, leading strategic planning, budget and all aspects of marketing communication for the region. 
Differentiate. Innovate.

Oversee global marketing programs for Polygiene® Stays Fresh Technology. 
Polygiene is an ingredient brand that provides the consumer fresh-all-day confidence by allowing their garments, gear and home to Stay Fresh. The benefit is that you can Wear More. Wash Less©, saving time, water, energy and money by doing less laundry.

Responsibilities include development of annual strategic global marketing and PR plans in alignment with overall company strategy. Create annual global marketing budgets to support the plans. Lead and direct the marketing teams of all regions to execute the regional marketing plans. Oversee all digital marketing strategies for each region. 

Global Marketing Director

Manage all marketing relations in the North, Central and South American markets. Participate, organize and execute sales and marketing strategies in in the North, Central and South American markets.
Schedule and communicate with North, Central and South America Partners, Agents and Distributors, design of marketing and in-store co-branded sales programs, sales and marketing strategy development and execution including presentations, negotiations, demonstrations, customer relations, tradeshow management and participation and customer services as required. Manage PR agency and develop annual PR plan for North America.

Responsible for strategic development and implementation of the Avex and Powerade brand marketing direction and tools for both North America and International business. Manage internal staff and external resources to achieve stated marketing and business unit goals. Develop and monitor the marketing and promotional budget and manage related expenses. Develop social media strategy and direction as well as execute. Manage outside Public Relations firm. Participate collaboratively in developing brand and business unit strategy and direction.

Marketing Communications Manager

Developed three-year global strategic marketing plan. Development and implementation of brand marketing direction and tools with senior management team. Developed corporate strategy, corporate management and direction. Managed all in-house marketing jobs for global usage such as workbooks, catalogs, packaging, point-of-purchase, new product launches, tradeshow logistics and graphics, social media communication and promotions, website updates, photography, product videos, email campaigns, print and online advertising as well as promotional items. Directed all North American media planning, including print, online and social media. Oversaw online marketing plan, including website updates, e-mail campaigns, SEO and social media. Directed North American athlete and events sponsorships. Led two staff members.
•Successfully launched new logo for company to trade and consumer
•Contributed to company winning editor's choice award for new backpacks in spring 2015
•Developed and managed annual global marketing budget to support company’s annual strategic plan
•Facilitated all communications between global marketing departments
•Directed all public relations and communications with outside PR firm
•Oversaw sourcing and management of vendors for all marketing materials

Marketing Director

Managed marketing department, leading all aspects of marketing communication, from web, advertising, and social media to marketing collateral and packaging. Developed and managed annual marketing plan and budget to support company’s annual strategic plan. Led all in-house marketing jobs such as bi-annual workbooks and product manuals, tradeshow logistics and graphics, social media communication and promotions, website updates, photography, email campaigns, print and online advertising as well as promotional items. Directed all North American media planning, including print, online and social media. Managed online marketing plan, including website updates, e-mail campaigns, SEO and social media. Directed North American athlete and events sponsorships. Led two staff members.
•Launched new Freeride Ski Boot line in fall 2013. Hosted media events to promote new boots, winning multiple awards.  Signed premier ski athlete to launch boots. 
•Created three-year strategic marketing plan with CEO for four brands (SCARPA, Edelrid, Rottefella and Ski Trab)
•Served as member of senior management team to develop strategy and direction for all brands
•Facilitated all communications between marketing departments for all brands
•Directed all public relations and communications with outside PR firm. Sourced and managed vendors for all marketing materials.

Marketing Manager

Oversaw marketing department, including print and online advertising as well as sales collateral. Created and managed department’s budget. Managed all North American print/online media planning, buying and trafficking. Oversaw all marketing jobs, such as catalogs, workbooks, tradeshow graphics/logistics, promotional items, website updates, and email campaigns for USA and European offices. Managed online marketing plan, including website updates (weekly, monthly and seasonal updates), e-mail campaigns and social media. Directed four staff members and indirectly managed additional nine staff members.

•Co-developed annual marketing plan and budget to support company’s annual strategic plan
•Facilitated all communications between marketing departments in USA, Europe and China
•Expedited development and execution of all global product packaging. Sourced and managed vendors for all marketing materials.
•Directed North American athlete sponsorships and events programs, including organizing four major events each year
•Managed all public relations and communications with outside PR firm

Sr Marketing Manager

•Provided administrative and project supervision support to President/CEO
•Managed all aspects of the company’s tradeshows
•Coordinated various company functions including annual holiday and summer events as well as annual tradeshow party
•Supervised 3 staff members
•Responsible for the department budget

Assistant to the President/CEO

Find out detailed information about Colleen Nipkow, Marketing Director North America in Salt Lake City, UT

Colleen Nipkow: Marketing Director North America in Salt Lake City, UT

Colleen Nipkow

HeiQ Materials AG

Polygiene

Polygiene

Ignite USA

Gregory Mountain Products

SCARPA North America

Black Diamond Equipment

Black Diamond Equipment