Lorena deBruyn Kops

Lorena deBruyn Kops

Public Relations & Advertising Specialist
Currently: Public Relations Manager at Entangled Media - younity
Location: Encinitas CA
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Summary

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A born and raised Southern California working professional, I have spent the past 10+ years garnering marketing, public relations, project management and HR experience across a variety of industries including lifestyle, design, retail and biotech.

Most recently my adventurous spirit led me to the action sports/lifestyle industry where I found a great blend of style, verve and originality in the San Clemente based lifestyle accessory brand Electric. I joined the Electric team at a pivotal time and era in the brand’s history. Over my 3+ years with the brand I assisted in the launch of a complete re-brand, introduction of debut product categories (watches, women's collection, snow helmets and sport performance line), implemented the brand's revitalized digital advertising strategy, negotiated and placed the brand’s first non-endemic advertising campaign, and most notably initiated and nurtured the brand's relationship with Outside magazine which helped secure the brand's gear of the year award in the sunglass category in 2015.

I am now prepped and ready for the next chapter in my life and working career and looking for a challenging and fresh opportunity.

Work Experience

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Connections

PEOPLE 13

Owner, Malakye.com  
Public Relations and Marketing  
Marketing | Branding | Analytics  
Co-Founder, Group Y  
Graphic Designer / Creative Director  
Business Development Manager - Outdoor & Bike  
Business Development - Surf, Skate & Snow  
Retail Manager / Buyer  
Video Producer  
Senior Graphic Designer - Interactive  

COMPANIES 0