Lifestyle

VALUE PROPOSITION

? I am highly effective in digital marketing and strategic planning, with experience delivering results by building and leading strategies that increase revenue, customer engagement, and competitive differentiation.

? My success is driven by my ability to build marketing plans, strategies, and communications campaigns that increase brand awareness and engagement.

SUMMARY

? Engaging digital marketing leader possessing a winning blend of subject matter expertise, skill in the social media and email marketing, and practical experience in the Skincare industry.

? Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and effort with organizational objectives. 

LEADERSHIP HIGHLIGHTS

?  As a Director with ZO Skin Health, instrumental in growing annual revenue from $7M to more than $75M.

?  As Vice President of Global Marketing with Higher Education Skincare, supervised the Director of Marketing, Marketing Manager, and Graphic Designer engaged in print and digital marketing strategy worldwide.

?  Most recently served in a director role with Guthy-Renker overseeing digital marketing for the Kind Science line of skincare products sponsored by Ellen DeGeneres, leading search marketing, email campaigns, SMS campaigns, display banners, and the administration of the website and auto-responders.

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Specialties: Marketing, Strategic Leadership, New Customer Acquisition, Campaign Analysis, Franchise Business Models, Team Leadership, Outside Agency Relations, Marketing Budget Administration, Social Media Strategies

Find out detailed information about Amy Peterson,  in Laguna Niguel, CA

Amy Peterson: in Laguna Niguel, CA

Amy Peterson

Washington State University