Surf

Brand Director

• Develop and maintain marketing campaigns for each brand
• Clearly communicated with all departments campaigns for each brand and how they drive sales
• Oversea design department to ensure all marketing assets meet campaign guidelines
• Plan and oversee advertising and promotion activities including events, retail marketing, print, online, and electronic media
• Forecast and maintain yearly marketing budget for each brand
• Establish and maintain relationships with industry influencers and key strategic partners
• Establish and maintain relationships with media partners
• Represent company at trade association meetings to promote product and campaigns

• Develop and maintain a strong sales force in each division including Surf, Swim, and Active.
• Arrange and monitor sales territory budgets for each external sales representative
• Develop new sales channels and create new customer acquisition programs
• Maintain proactive communications and achieving solid relationships with customer accounts, international distributors and independent sales representatives
• Forecast and maintain yearly sales and marketing budget for each division
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
• Develop and implement strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services.
• Monitor competitor products, sales and marketing activities
• Direct sales forecasting activities and sets performance goals accordingly
• Represent company at trade association meetings to promote product
• Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deal
• Prepare quarterly sales report showing sales volume, potential sales, and areas of proposed client base expansion

North American Sales Manager

• Develop and maintain a strong sales force in each division including Surf, Wake, and Dive
• Arrange and monitor sales territory budgets for each internal and external sales representative
• Develop new sales channels and create new customer acquisition programs
• Maintain proactive communications and achieving solid relationships with customer accounts, domestic distributors, international distributors and independent sales representatives
• Develop strategic sales initiatives, including outbound call campaigns, email campaigns and other direct response programs
• Forecast and maintain yearly sales and marketing budget for each division
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
• Develop and implement strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services.
• Plan and oversee advertising and promotion activities including print, online, and electronic media
• Monitor competitor products, sales and marketing activities
• Establish and maintain relationships with industry influencers and key strategic partners
• Direct sales forecasting activities and sets performance goals accordingly
• Represent company at trade association meetings to promote product
• Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deal
• Prepare quarterly sales report showing sales volume, potential sales, and areas of proposed client base expansion

National Sales Manager

• Oversee all sales throughout the state of California
• Focused on achieving monthly goals and reporting any variances to owner on a weekly basis
• Established sales strategies to ensure brand growth
• Maintaining a strong relationship with core shops
• Go to shops daily to keep the brand fresh
• To help the brand gain market share among the core surf shops

CA Brand and Sales Representative

• Developed a sales team and directed the sales staff in achieving growth targets
• Established and directed the  sales team geographic territories and accounts
• Arranged and monitored sales territory budgets for each internal and external sales representative
• Held weekly focus meetings in order to establish team-building skills
• Developed new sales channels and new customer acquisition programs
• Maintained proactive communications and achieving solid relationships with customer accounts, domestic distributors, international distributors and independent sales representatives
• Developed strategic sales initiatives, including outbound call campaigns, email campaigns and other direct response programs
• Tracked and analyzed performance sales campaigns and then reported them to Board of Directors
• Lead weekly Sales meetings to establish and maintain goals, guidelines, and review new procedures
• Other tasks as assigned by the Company VP of North America
• Worked closely with marketing, accounting, production and warehouse departments
• Grew the company by 40% in two years

• Bring in and negotiate deals with possible new clients
• Call labels to stay on top of new releases and keep them up to date on Old Bicycle
• Call radio stations, to inform them about our client's records, tours, and what's new at Old Bicycle
• Develop and maintain relationships with 400+ college and non-commercial radio stations
• Keep our artist and labels informed of interviews and ticket request we have set up for the artist
• Created and updated a radio station and music label database for staff to use
• Keep labels updated on the progress of their artist records with CMJ charts and Radio Call sheets
• Set up promotions between labels and outside parties
• Set up marketing plans with labels
• Set Add dates
• Turn Add dates into CMJ

Owner

(October 2000 - July 2003)
College Radio Promotion
• Develop and maintain relationships with 300+ college and non-commercial radio stations
• Weekly contact with stations to promote releases and shows
• Develop and implement promotional strategies within a larger marketing plan

Tour Marketing Strategist
• Oversee and organize ticket buys and guest lists
• Interview scheduling
• Servicing and follow-up of promotional materials to tour market promoters
• In-house organization and upkeep of tour dates and time lines

Lifestyle Marketing & Street Marketing
• Develop and maintain relationships with lifestyle companies, pro athletes, and video production companies
• Develop and execute co-branded contests and promotions
• Develop and execute street advertising for tours, albums, and band marketing
• Set up in-store displays

Tour Marketing Strategist

Find out detailed information about Mike Vavak, Brand Director in Los Alamitos, CA

Mike Vavak: Brand Director in Los Alamitos, CA

Mike Vavak

SGS SPORTS

SGS SPORTS

Sport Dimension / Body Glove Wetsuits

Oxbow Surfwear Clothing Company

Ocean & Earth Products

Old Bicycle Promotion

Nitro Records