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CFO & SEO Specialist

Accomplished entrepreneur, CFO, and manager with over 15 years bookkeeping and office management experience. Cofounded a successful SEO firm that achieves first page results for 100% of client websites optimized. Reliable team player seeking to grow career and provide detail-driven support for your company by applying an analytical mindset with an entrepreneurial work ethic.

Overhauled A/R & A/P by exporting records to Quickbooks Online. Currently hold over 15 years experience with Quickbooks.
Maintained meticulous records for payroll, accounting, & corporate compliance.
Learned HTML5 within 1 year & efficiently balanced role as CFO and content specialist while administering multiple SEO campaigns.
Thoroughly studied traffic trends & performed extensive competitor research. Recommended & executed SEO strategies based on audits.
Increased client retention by creating & implementing detailed monthly reporting system.
Composed compelling web content for clients across multiple industries.

Recovered 58% of outstanding receivables within two months of hire date and established comprehensive A/R reporting and collections procedures.
Streamlined accounts payable & improved company credit standing. Thoroughly researched all vendors and industry standards prior to contracting services.
Created efficient invoicing procedures and trained the customer service team.
Attained role of buyer, responsible for purchasing all blank apparel.
Created and managed online sales campaigns for side projects. Built an apparel subscription Shopify website, filled orders, and created sales content on social media. Built and optimized landing pages for side services.
Performed all HR responsibilities including processing new hires and exiting employees. Executed payroll, workers comp, and health plan benefits for a team of more than 40 employees. Trained managers on proper response procedures for employee injuries.
Anticipated employment law updates & implemented changes early to ensure smooth transition. Educated management on the law updates.
Co-wrote the company’s mission statement and core values. Contributed content for the company’s website. Composed standard operating procedures for multiple roles within the company.
Recruited top talent for all departments. Reformed hiring procedures and implemented new hiring standards which reduced employee turnover.

Office Manager

Find out detailed information about Danielle Martin, CFO & SEO Specialist in San Diego, CA

Danielle Martin: CFO & SEO Specialist in San Diego, CA

Danielle Martin

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