Lifestyle

Moto & Powersports

Outdoor

I race cyclocross

And ride a lot of road and mtb. otherwise i own a '66 912 that i like to spend time driving and working on.

Director of Marketing

I excel at identifying brand  strengths & stories. Proven ability  to draw customers in and  heighten relevancy via positioning  & strategy. Demonstrated ability  to break brands into the  mainstream regardless of budget  or market penetration. I wish to  continue creating relevant brands.

As Mission Motorcycle's Director of Marketing, I am responsible for the creation, management and eventual implementation of our overall marketing plan, brand guidelines, and annual budget. My primary objective is to communicate the value we provide to a variety of touchpoints from potential customers, to editors and reporters, and any and all other various outlets and individuals we interact with.

Whether it is generating sales leads or managing the editorial creation of endemic and non-endemic media, I am what could be described as execution-oriented—with no task being too big or too small—while having to maintain the top-level strategy behind our marketing plan, our commercial product direction, and our communication.

Beyond the focus on execution, I know how to sell to the public in addition to being able to create legitimacy and momentum behind our efforts within the industry through my experience and long standing relationships.

Ultimately we are not just building an electric motorcycle, we're building a better motorcycle, and I'm proud to be involved in the emerging EV industry.

Manage pr, placement, special projects, social media, web content and design, and seo.
Responsible for creating visibility and editorial opportunities in traditional print media.
Content, copy, and promotion of limited edition model.

Daily responsibilities include but not limited to relationship upkeep, marketing, managing pr, and business planning. Seeding blogs, maintaining departmental fiscal responsibilities, creating an international media campaign, and negotiating for domestic advertising rates.

Director of Strategic Marketing Communications

. Decision-maker on all strategic, branding, and marketing  
  plans for brand vision in North America
. Primary controller on marketplace and b2b branding 
  consistency and steamlining
. Responsible lead for $300,000 monthly marketing and store 
  budgets
. Manager and liaison for pr agency
. Creative lead on all content, copy and ad messages
. Final approval of all technical manuals and quick-start guides
. Lead on all event planning, sponsorship and other retail 
  promotions
. Reports to US VP monthly and presents quarterly recaps for 
  business team
. Directing e-commerce website redesign and responsible for 
  all copy/content
. Manages social media and digital communications team

Marketing Manager

LeoVince USA Marketing Manager - October 2008 -> February 2011
. Responsible for all corporate visual ID
. Directed annual media buy
. Wrote, scheduled, and distributed all company public relations 
  material
. Solely responsible for planning and execution of corporate 
  presence at largest B2B industry tradeshow, where over 500 key 
  buyers place 90% of their annual orders
. Managed four local & four national events which attracted more  
  than 500,000 attendees
. Directed website redesign and responsible for all copy/content
. Managed company social media campaign
. Created and maintained newsletter database for multiple   
  distribution channels

Ducati North America Brand Manager - November 2007 -> April 2008
. Responsible for annual media buy
. Oversaw and approved all dealer advertising in excess of annually
. Handled relationships with Hollywood film studios and all product placements
. Created & managed Pike's Peak Race Team, which earned Ducati's first victory there
. Responsible for all annual special-edition-product planning, packaging, and content
. Introduced Ducati to several new market demographics by being familiar with
  atypical/non-industry media channels
. Tasked with delivering quarterly conceptual marketing ideas in support of new models

Ducati Brand Manager

. Generated $1,000,000 of sales in annual accessories campaign exceeded goal by 11%
. Responsible for the management of $6,000,000 in dealer inventory
. Created quarterly reports for dealer network that detailed revenue, volume, sales
  leaders, margins, and other analytics to aid sales
. Tasked with the development, forecast, and sales of new-model-specific products.
. Responsible for the translation of Accessory Catalog to "U.S. English"
. Managed supply chain of thousands of orders, deliveries, and inventory from Italy
. Delivered annual Dealer Meeting presentations to more than 300 dealer principles

Sales Manager

Find out detailed information about Jon Bekefy, Director of Marketing in Oakland, CA

Jon Bekefy: Director of Marketing in Oakland, CA

Jon Bekefy

Mission Motorcycles, Inc

Mission Motorcycles, Inc

URAL Motorcycles

URAL Motorcycles

Hannspree North America, Inc.

Hannspree North America, Inc.

LeoVince USA

LeoVince USA

Ducati North America

Ducati North America

Ducati North America

Ducati North America

University of Delaware

University of Delaware

University of San Francisco

University of San Francisco