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Managing Director, Spur Digital

Experienced full-stack marketer with a proven history of helping big companies act like start-ups and start-ups act like big companies. Driven to build marketing that delivers the right message to the right customer in the right medium at the right time. Skilled in digital strategy, brand development, digital & traditional marketing, content development, and activation of influencers. Significant experience in b2b and b2c marketing across most industries.

• Cisco messaging & positioning frameworks Objective: help Cisco build the foundation for cohesive and consistent product stories Actions: Deep-dive executive interviews and socialization with the Cisco Cloud & Compute, CX, CX Centers, Optics, IoT and mass-scale infrastructure portfolios. Results: Consistently positive feedback on the impact on marketing efforts and storytelling. Achieved the highest scores ever recorded in the Cisco internal portal for materials built off these frameworks by the CX team
• BigCommerce partner portal redesign Objective: provide better user experience for BigCommerce partners Actions: Stakeholder interviews, UX audits/redesigns and socialization, design sprints leading to development Results: Early indicators of exceeding KPI’s (logins, time on site, depth of user journey)
• Cisco Security Zerotrust campaign for higher education Objective: build a campaign to show how Cisco’s Zerotrust offerings can improve the life of higher education CISO’s Actions: SME interviews and development of a creative brief/multiple rounds of creative development culminating in an approved concept and gated content creation to drive increase of the prospect database Results: Campaign not yet in market

• T-Mobile digital marketing overhaul Objective: transition T-Mobile from primarily promotion television advertising-driven to a more modern marketing approach Actions: rebuild the digital advertising efforts from the ground up, incorporating data-driven messaging & optimization, and dynamic creative for the first time Results: Significantly lower user-acquisition costs while continuing to exceed quarterly sales goals
• Account team training program Objective: broaden the knowledge base of the agency account team Actions: building and executing of a comprehensive training program focused on modern-day digital marketing techniques Results: a team that was better business partners for clients in transition to a more digital- first brand

SVP Head of Account Management

• Nike Grind repositioning Objective: help Nike turn $7B in waste from a cost center to a profit center Actions: lead workshop to rethink and reposition the Nike Grind brand into a premium ingredient product Results: partnerships with Herman Miller and others leading to an increased opinion of Nike Grind
• HSBC staff front end rework Objective: make HSBC’s brand and call center staff significantly more efficient Actions: redesigning their staff front end enterprise software to bring many disparate experience into one unified experience Results: significantly shorter and more effective customer interactions leading to higher customer feedback scores
• Clifbar.com redesign Objective: give ClifBar.com com visitors a better, more inspiring experience that better reflects the brand personality and value Actions: full site and experience audit, leading to a redesign to make it easier to get where users wanted to go, and adding more impactful next step options Results: increased time on site and deeper site visits
• Agency creation Objective: build pipeline and make the US agency a leading part of the global network Actions: deepened our commitment to upside clients Results: increased revenue from $17k/month to $400-500k/month and successfully opened and staffed Portland, OR office

Managing Director

• LexisAdvance launch campaign Objective: build campaign to launch the first redesign of of the flagship LexisNexis product: LexisAdvance Actions: customer research and stakeholder interviews leading to a creative brief/campaign development for launch of BeUnprecedented campaign Results: exceeded goals for current customer transition to the new platform, and saw first increase in new customer registration in over 5 years.
• Coca-Cola predictive conversation program Objective: help Coke be more predictive in their product offerings and messaging Actions: built a list of topics to track to monitor and engage with influencers early Results: enabled predictive reactions on potentially problematic topics
• Credit Suisse editorial direction Objective: help Credit Suisse build a relationship through relevant content with their high-net worth customers Actions: use the influence marketing SaaS platform to build a content calendar or relevant topics, engage with influencers to license and promote content Results: significant increase in site visits and customer engagement

Management Consulting

• Agency offering creation Objective: build digital marketing practice with a focus on enterprise software/digital media/ad tech companies such as Splunk, Demand Media, Proclivity, Forbes, Dynamic Signal, SupportSpace, ServiceSource Actions: rework staffing to bring copywriting and user experience to the fore and take a more brand-centric approach Results: doubled service line revenue and achieved profitability in the first 6 months.
• Innovation through opportunity Objective: engage staff and drive more modern thinking Actions: Instituted hack projects including Tech the Halls, metrics functionality for the Horn Group iOS app, etc. Results: increased reputation amongst clients and prospects for driving digital innovation

• Mohegan Sun marketing modernization Objective: build a modern-day marketing plan for Mohegan Sun to lead to higher customer engagement and increased visitation of property Actions: transitioned from a primarily newspaper/tv/radio led plan to increased digital, social and CRM efforts Results: significant yearly revenue increases, as well as quicker rebound from the financial crisis. Won major casino industry awards.
• Hennessy campaign for a new customer base Objective: build a relationship for Hennessy to a new, younger generation of drinkers Actions: consumer research and strategy/campaign development of the first integrated work in the history of the brand Results: significant increase in sales for Hennessy VSOP and XO lines as well as increased favorability metrics in brand tracking study.

Group Account Director

Find out detailed information about David Fausel, Managing Director, Spur Digital in Brooklyn, NY

David Fausel: Managing Director, Spur Digital in Brooklyn, NY

David Fausel

The Spur Group

Publicis Seattle

AnalogFolk

Various

Horn Group

kirshenbaum bond + partners

SUNY Albany