Bachelor of Arts in Communications, Emphasis in Advertising

Bike

Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Health & Fitness

Basketball

Snowboarding

Baseball

Surfing

Photography

Family

Etc.

Biking

Football

Hockey

Spartan race

Senior Manager, Brand Marketing

I'm a person that's driven in all aspects of my life. It's this drive that has inspired me to grow my career, build business for my partners/clients and pursue excellence all while cherishing the excitement and energy this industry provides. 

I have more than 10 years of advertising and marketing experience across a broad spectrum of categories. It's this wide experience that fuels a desire to constantly learn and to be part of a smart and talented team with a passion to continue growing. 

Please visit my website to see just a bit of my work: billyderham.com

Responsible for reversing negative sales and traffic trends by building a brand story and establishing differentiation in a crowded market. Challenged to lead all aspects of national marketing, including strategic planning of marketing calendar, ad budget, digital (social media, app, website, email, influencer), loyalty, CRM, public relations and consumer research. Cross-functional leadership collaborating with R&D, testing, implementation, supply chain, operations, IT and finance. • Led consumer research and mined data sources to identify key insights, establishing a foundation for a new and ownable brand position and strategy. • Ranked #1 for social engagement in category with campaign-based messaging matrix and relevant, buzzworthy content. (Restaurant Social Index) • Built data-based, consumer journey-focused digital strategy, growing social followers by 20%, reach by 100% and boosting engagement by 2,000%. • Owned RFP process, architecture, design and launch of a new custom iOS/An

Head account director partnering with Marketing Executive peers to develop strategies, tactics and implement marketing initiatives for brands and products. Specific experience leading multifunctional teams with hands-on experience guiding a variety of brands including CPG Campbell’s soup, TrueCar, CustomInk and Transamerica. Capitalized on broad experience to solve business needs with mix of digital, social, media, broadcast, experiential and PR strategies. • Exceptional experience building brand positioning, storytelling and messaging practices while managing cross-functional teams of designers, media planners, and production groups to meet goals and launch projects on time and under budget in extremely fast-paced, pressure-filled environments.  • Directed positioning of new Campbell’s soup CPG (Consumer Packaged Goods) refrigerated, Organic, GMO-free product into a $200MM market.  • Integrated CustomInk campaigns, including Direct Response approach increased sales by 10%, awareness b

Freelance Account Director

Led digital strategy and execution for multiple brands, providing a mobile-first approach to solving business challenges employing custom CMS websites, apps, traffic lead drivers (SEM, Display, Native, etc.), social and tradeshow strategies. • Collaborated in growing organization from 5 FTEs to more than 25, requiring extensive infrastructure creation, process development and business growth. Led Marketing Director peers into digital age to embrace new, more efficient technologies to meet business objectives.  • Established deep interworking knowledge of digital strategies and technology development processes, opportunities and marketplace project values. • Specialized in health and medical device brands including Edwards Lifesciences, requiring strategic targeting of niche market while distilling complex content and messaging into easily consumable, bite size messages and navigating legal and regulatory restraints. • Owned massive 100-page website initiative leading strategy, architec

Freelance Digital Strategist

Partnered with Burger King CMO and Marketing Directors to develop National campaigns and bring new products and platforms to market. Doubled organization to lead the National Burger King marketing efforts, directly managing a team of 6 FTEs to orchestrate integrated marketing launches.  • Spearheaded inaugural NCAA March Madness sponsorship and campaign featuring NBA icon Chris Webber in TV, Radio, Digital, Experiential and Social. • Concepted, built and executed experiential activation at NCAA March Madness Fan Zone. 20-foot tall throne offered surprise and delight to fans, capturing social media content. Custom-made crown sport headbands delivered additional exposure on site and on national broadcasts, extending brand footprint.  • Primary Manager responsible for ‘2 for $5’ Platform, identifying insights, opportunities and successfully launching the new Spicy Chicken Sandwich. • Led animatic production and qualitative testing of campaign concepts, influencing strategy, concepts, mess

Freelance Marketing Management Supervisor

Led new products and platforms from incubation period, through test market positioning and ultimately National launch, leveraging a share of a $330MM ad budget. Integrated communication strategies included TV, Radio, Digital and POP (in-store). • Contributed to the Taco Bell repositioning “Live Mas,” serving to revitalize a legacy brand and propel it to unprecedented brand advocacy and sales. • Successfully launched new Cantina Bell Menu beating sales goals, contributing to increased quality perception ratings and stealing Chipotle market share. • Directed sports platforms (NBA, NHL, MLB) and Feed The Beat music efforts leveraging innovative touch points and tactics to reach millennials.  • Sole account manager of Steal A Base. Steal A Taco. orchestrating a nearly-live produced TV spot edited and aired during the World Series on FOX. Spot was edited, approved by multiple parties and aired less than 30 minutes after the milestone stolen base scored free Doritos Locos Tacos for the entir

Account Supervisor

The LA Squires is a hardball baseball team that competes in the Los Angeles Baseball League. They are the reigning 2010 league champions.

Competition contributes to networking opportunities while also reinforcing the values of a team atmosphere.

Second Baseman

Clients: A&P Supermarkets and Los Angeles Clippers

- Launched Los Angeles Clippers 2011-12 campaign resulting in record breaking sales and unparalleled enthusiasm for the brand. Campaign included TV, radio, print, OOH, season tickets, SEM, mobile, digital and third party partnerships.
- Spearheaded the strategy for redefining the Los Angeles Clippers brand following the emergence of Blake Griffin and the acquisition of NBA superstar Chris Paul. Drove efforts to expand impact and favorability of brand beyond core target and reach new prospects
- Lead Account Manager on the A&P Family of Supermarkets account, a grocery account comprised of 300 supermarkets in the New York and Philadelphia DMAs. Actively managed campaign development increasing traffic to the store by double digits y-t-y.
- Contributed to new business efforts to broaden experience while employing knowledge of a wide range of categories.

Clients: Legoland California Resort, Legoland Florida, California Pizza Kitchen, Weyerhaeuser Corporate, P90X Digital, FreeScore.com DRTV

Directed Legoland Resorts marketing initiatives, including the creation of the annual marketing calendar, management of the advertising budget, strategic development of seasonal campaigns, as well as the positioning of new Park and Hospitality offerings. • Consistently broke records for attendance, with 4 years of steady 15% year-to-year growth, despite the challenges of the, “Great Recession.” • Successfully repositioned Resort as a “staycation” destination, increasing traffic and sales, while competitors reported drops in attendance of 5%. • Contributed to additional brand initiatives and projects within the agency, including TurboTax, Nestle, and Ford in addition to day-to-day responsibilities

Clients: Ralphs Grocery, Fry's Food & Drug, Kroger Southwest, Los Angeles Visitors & Convention Bureau, Roth Capital, New Business

Managed 4 brands simultaneously as a junior executive, demonstrating exceptional multitasking skills while gaining experience in a fast-paced environment with limited resources. Leveraged classically trained marketing education in a real world, retail-focused, results focused environment. • Ideal launch of a professional career at the inception of the digital revolution and birth of social media, instilling a strong comprehension of foundational marketing knowledge, exposure to mass media strategies as well as early adoption into bleeding edge tech advances and opportunities.  • Developed and produced integrated campaigns for various Kroger Grocery brands, driving sales increases of up to 10% year-to-year. • Garnered valuable hands-on project management, budget management, Adobe Creative Suite and MS Office experience.

Marketing Brand Coordinator

Find out detailed information about Billy Derham, Senior Manager, Brand Marketing in Nashville, TN

Billy Derham: Senior Manager, Brand Marketing in Nashville, TN

Billy Derham

Yogurtland Franchising, Inc.

Supermoon

Thread Advertising

Pitch

Draftfcb

LA Squires

HEILBrice

Dailey & Associates

HEILBrice

California State University, Fullerton