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Marketing Consultant - Digital Media

Integrated marketing executive with a 20+ year career in corporate partnership management, brand marketing, and ecommerce.

•	Responsible for Digital Media initiatives concerning Programmatic Advertising, Social Media, Native Advertising and Mobile Marketing on both local and national campaigns.  
•	Provided extensive hands-on daily analysis, industry and competitor review, and substantial understanding of the current market and customer behavior to ensure KPI goals are secured in the most effective way possible.
•	Client projects include: Covered California, Kaiser Permanente, and The Clorox Company.

•	Developed multi-year marketing rebrand and operations reboot implementing optimized revenue streams, restructuring of vendors, development of new sponsor partnerships, and extensive community outreach.
•	Improvements lead to significant increases in participants, higher ROI’s (2014 profits rose 44% over pre-restructuring efforts) and the signing of a high profile national sports retailer as Presenting Sponsor.

Marketing Consultant / Event Director

•	Successfully developed and managed Social Media advertising strategy which resulted in a 1,682% increase in total fan base within the first 30 days of program launch while also reducing acquisition cost by roughly 50%.
•	Lead both in-house and outside agencies in design, implementation, and management of weekly social media promotions along with the development of key daily tactics to increase brand awareness and engagement.

Marketing Consultant / Marketing Director

Provided executive leadership and defined direction, messaging, growth and overall marketing strategies for the firm. Additional responsibilities included overseeing product sourcing & manufacturing, site development, integration of web content, optimization and conversion strategies, A/B & multi-variant testing, and building brand awareness programs.
•	Successfully developed and launched multiple customer acquisition campaigns via combination of targeted PPC ads, email, and online promotions which continually achieved the highest ROI's per channel.  
•	Implemented extensive leverage of social media, cross merchandising, affiliates, and customer centric e-commerce modifications resulting in increased conversion rates, order size & lowered cart abandonment.
•	Lead key merchandising initiative with 100+ manufacturers and suppliers which grew total selling inventory to nearly 1,800 market tested products and nearly 3,000 individual SKU's.

Co-Founder / Managing Director - Ecommerce Retail Marketing

Head of Traditional Marketing Department in charge of Strategic Branding for $2 Billion dollar online retail company (2nd largest e-commerce retailer in the US). Oversaw group of 11 direct reports consisting of both creative and brand marketing teams responsible for, but not limited to, all print media, online programmatic marketing, social media, mobile, radio, TV, events, sweepstakes, promotions, PR, and other various customer acquisition / branding initiatives. 
•	Rebuilt brand marketing division into a dedicated, results driven team that redefined how strategic customer acquisition marketing was done. As a result, yearly branding goals were achieved 7 months early along with vital Q4 new customer and sales KPI goals being exceeded by roughly 120% to 412%.
•	Restructured all online display marketing to efficient goals based acquisition and remarketing initiatives resulting in a 50% cost savings over previous efforts while substantially increasing sales conversions.
•	Directed entrance into National Direct Marketing FSI’s alongside competitors Best Buy and Circuit City establishing significant channel sales increases and new vendor merchandising opportunities.
•	Established co-marketing partnerships with leading media brands including American Idol, Wheel of Fortune, Sony Pictures, MTV, and others which both spiked new customer orders and tripled email subscriptions.

Sr. Brand Marketing Mgr / Director

Provided executive leadership and defined direction, messaging, growth and overall marketing strategies for consumer e-commerce brand managed by the company. 

Oversaw development and day-to-day management of 1,300 sku consumer product site, directed all online /offline marketing, and managed account relationships with 100+ product manufacturers and suppliers within both the US and Canada.

Spearheaded extensive testing of marketing elements to ensure greatest ROI via mixture of acquisition and conversion based growth strategies along with substantial cross-merchandising initiatives.

Co-Founder / Director

Responsible for strategic and tactical client projects for marketing consulting firm. Created brand marketing and promotional strategies, developed marketing content, directed outside agencies, oversaw promotional activities, and managed search engine marketing (SEM) and optimization (SEO) strategies. Additional responsibilities covered analyzing core business information to recognize emerging trends in order to maximize new growth opportunities both online & off, and establishments of project goals to ensure required ROI's were met & exceeded.
•	Orchestrated redevelopment of online and offline promotional campaigns for multiple consumer product e-commerce sites via strategic targeting and product spotlighting which saw on average 32% increases in sales.

Co-Founder / Project Director

Managed the development and execution of marketing programs and campaign strategies related to the launch of company’s subscription based mobile Wi-Fi Internet services within the US and Canada. Developed extensive customer acquisition and retention programs utilizing heavy SEM / SEO refinement, email, affiliates, and street teams.  
•	Successfully developed exclusive partner marketing promotions, targeted online and offline ad campaigns, and utilization of media relations resulting in 218% customer growth upon rollout.

Product / Brand Marketing Mgr

Oversaw product development and online marketing of company’s subscription based VoIP services in both US and International markets. Responsibilities included, but not limited to product branding, positioning, advertising, communications, project management, and oversight of 10 member production team.
•	Conceived, designed, and implemented successful $7 million marketing launch campaign via targeted online, email, print/radio ads, promotions, and word of mouth resulting in market dominance of new technology.

Product / Web Marketing Mgr

Find out detailed information about Carlos Donahue, Marketing Consultant - Digital Media in Pasadena, CA

Carlos Donahue: Marketing Consultant - Digital Media in Pasadena, CA

Carlos Donahue

The Axis Agency - Interpublic Group

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Loyola Marymount University