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Sales & Marketing Director 

	•	Directly responsible for growing business relationships and expanding account domestically and internationally.
	•	Proactively manage sales representatives, initiating training and sales incentive programs, goal-setting, communicating via phone, e-mail, territory travel and regional event support
	•	Develop and analyze monthly sales reports, sales compensation, bonuses and commissions. Motivate sales representatives through group meetings, forecasting sales goals, organizing team building activities, group training and annual formal evaluations
	•	Maximize potential sales to Key and Core account base by launching sales incentives
	•	Effectively utilize reporting functions to assist in achieving sales mandates
	•	Consistently developing new understanding and knowledge of market trends, competition and customer expectations in order to develop and recommend ways and means to increase new business revenue
	•	Directly responsible for answering all sales queries from the public, as well as customer service calls from accounts and sales representatives
	•	Effectively organize on-site visits for potential customers, including coordinating the agenda, assembling sales presentations and marketing materials
	•	Secure appointments for regional and key trade shows 
	•	Directly responsible for shipping customers and sales representatives, sales samples, POP, stickers and all other sales / promotional items as needed


•	Support Operations Directors/Managers with all pre-show and on-site planning and management.
	•	Build floor-plans for designated space off blue prints.
	•	Research and recommend new vendors and show decorations.
	•	Research and recommend cost savings measures directly related to operating expense.
	•	Manage costs to ensure expenses are within budget.
	•	Assist with new vendor setup and invoice processing.
	•	Assist with planning and executing of all special events.
	•	Update show management requirements document and send to vendors.
	•	Assist with food and beverage menu creation/orders and review/proof all BEOs. Update F&B budget and actuals.
	•	Assist with management of housing. Collect staff housing requests. Send out hotel confirmations to staff.
	•	Ghost hotel rates to ensure group rate is the lowest rate being offered at all hotels in group block.
	•	Assist with final hotel bill reconciliation and auditing.
	•	Create security packets and other on-site documents, as needed.
	•	As

Operations Manger

	•	Responsible for developing, implementing and managing all event logistics, including, but not limited to: all deposits/ payments, set-up/ tear down schedule, booth placement, email sign-up sheet and giveaway items
	•	Directed Sales Team on detailed plan to provide support to regional trade shows, increasing traffic to wholesale accounts 
	•	Provided content from events for social media and website outlets
	•	Effectively managed trade show program logistics, including but not limited to: shipping logistics, maintenance, graphic updates, travel accommodations, special events, booth conceptualization and construction 
	•	Worked with sales and marketing teams on all trade show details, including: merchandising scheduling, size/layout of booth, in-show promotions and tear down schedule
	•	Executed all administrative duties within the Marketing Department including: tracking all purchase and promotional orders, department invoices, shipping execution and tracking, submitting and tracking 

Events & Team Manager

•	Directly responsible for growing business relationships and expanding the Ocean Minded specialty account base within the state of California 
•	Proactively manage regional sales representatives, initiating training and sales incentive programs, goal-setting, communicating via phone, e-mail, territory travel and regional event support.
•	Develop and analyze monthly sales reports, sales compensation, bonuses and commissions. Motivate sales representatives through group meetings, forecasting sales goals, organizing team building activities, group training and annual formal evaluations.
•	Maximize potential sales to Key and Core account base by launching sales incentives.
•	Effectively utilize reporting functions to assist in achieving sales mandates
•	Consistently developing new understanding and knowledge of market trends, competition and customer expectations in order to develop and recommend ways and means to increase new business revenue
•	Directly responsible for answering all Ocean Minded sales queries from the public, as well as customer service calls from accounts and sales representatives
•	Effectively organize on-site visits for potential customers, including coordinating the agenda, assembling sales presentations and marketing materials
•	Secure appointments for regional and key tradeshow 
•	Directly responsible for shipping customers and sales representatives, sales samples, POP, stickers and all other sales / promotional items as needed

Sales Manager

•	Spearheaded local advertising campaign
•	Partnered with local agencies, charities and schools for beach clean-ups 	 
•	Responsible for developing, implementing and managing all event logistics, including, but not limited to: all deposits/ payments, set-up/ tear down schedule, booth placement, email sign-up sheet, giveaway items, etc. 
•	Directed Sales team on detailed plan to provide support to regional trade shows, increasing traffic to wholesale accounts 
•	Provided content from events for social media outlets
•	Effectively managed trade show program logistics, including but not limited to: shipping logistics, maintenance, graphic updates, travel accommodations, special events, booth conceptualization and construction. 
•	Worked with sales and marketing teams on all trade show details, including: merchandising scheduling, size/layout of booth, in-show promotions and tear down schedule.
•	Executed all administrative duties within the Marketing Department including: tracking all purchase and promotional orders, department invoices, shipping execution and tracking, submitting and tracking new vendor set-up forms, generating check requests and all follow-up associated
•	Spearheaded onsite sales, increasing event profits 
•	Managed all of Ocean Minded’s Brand Ambassadors and ensure both parties are contractually compliant
•	Created Brand Ambassadors’ online profiles; coordinate schedules for new updated marketing materials and update new photos, contracts, and information for Marketing team
•	Planned and booked all travel accommodations for Brand Ambassadors
•	Coordinated Brand Ambassador special events, including but not limited to: signings, meet and greets, video premiers, beach clean-ups and charity outreaches
•	Responsible for managing, photographing, videoing and editing Ocean Minded’s Team Ambassadors for action and lifestyle shoots

Events Manager / Team Manager

•	Hired and trained sales associates to achieve their highest performance, service and sales results
•	Resolved customer concerns in a timely and effective manner
•	Delegated tasks to ensure timely completion of store opening and closing procedures
•	Effectively communicated store marketing and sales ideas to corporate headquarters to increase overall sales
•	Directed all scheduling, sale events and local advertising
•	Managed, merchandised, ordered, priced and stocked the entire store
•	Generated daily, monthly and yearly reports to help grow the business

Store Manager

•	Top selling Agent of Auto, Home Motorcycle, Boat, Life, and Umbrella policies
•	Provided exceptional customer service in selling and maintaining P&C insurance
•	Consistently achieved and exceeded sales quotas
•	Established strong customer relationships at multiple levels of customer base to drive sales with maximum customer satisfaction
•	Provided knowledge answers to customer inquiries regarding policies, billing and coverage

Sales Agent

•	Manager/Sales Associate for high-end clothing, cosmetic and home goods retailer
•	Managed and provided excellent customer service while leading sales in the Boys department  
•	Received “All Star” customer service awards two years in a row.  (The award is based on manager and customer feedback for providing excellent customer service)
•	Managed, merchandised, ordered, priced and stocked
•	Consistently met and exceeded department sales quotas
•	Highest ranked Sales Associate in Boys’ department

Manager / Sale Associate

Find out detailed information about Scott Shannon, Sales & Marketing Director  in San Clemente, CA

Scott Shannon: Sales & Marketing Director in San Clemente, CA

Scott Shannon

404 LLC / Hippostick Paddles

Emerald Expositions

Riviera Paddlesurf

Ocean Minded

Ocean Minded

Ocean Minded

Allstate

Nordstrom

California State University Fullerton