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International Sales and Product Manager, Wake Surf Line

<p>Hands-on professional with a proven ability to drive revenue through innovation and execution seeking to enhance the workforce of a growing team via my planning and implementation ability and impeccable work ethic; grow in position and ultimately increase the company’s short and long term revenue success.</p>

Create and implement annual sales strategies resulting in 100% market and account growth. Responsible for all facets of the wake Surf product line from sourcing raw material to delivering finished goods on-time, within budget and to company standards.

•	Develop international reseller accounts to support sales strategies and to deliver profitable sales growth.
•	Direct daily sales, operations, logistics, and shipping.
•	Manage the wake surf development process and product life cycle.
•	Conduct product performance analysis including sku-level sales and margin productivity.
•	Managed direct-to-consumer eCommerce site.


Supported pre- & post-sale Large Enterprise sales activities including deal quoting, order support & accuracy, for a high paced, high energy team.
•	Served as subject matter expert for sales quote creation and order submission.
•	Duties included Salesforce management, order issue resolution, and managing large data sets for customer quoting/ordering. 
•	Managed complex sales processes including coordinating sales requests through appropriate internal groups ensuring timely responses and completion.
•	Provided support to sales staff as needed.

Sales Support Associate

Worked closely with clients and team members to fully understand and translate project technical requirements to practical, efficient solutions. Owned all sages of Software Development Life Cycle to deliver projects that exceeded expectations on time and on budget.

•	Owned all sages of Software Development Life Cycle to deliver projects that exceeded expectations on time and on budget.
•	Managed projects using Waterfall and Agile methodologies.
•	Developed project management processes to adhere to timed deadlines, budgets, and standards while managing project risks, scope, and changes. 
•	Tracked metrics and created reports to gage progress.
•	Supervised and coordinated domestic and international software teams (in India).

Director of Operations | Project Manger

Managed daily operations and a design and development team for this integrated digital marketing company specializing in Real Estate, Healthcare, Hospitality, Fitness and Technology.  Ensured the highest level of service, efficiency, and delivery to clients.

•	Managed email marketing, eCommerce and website development for numerous clients including Wood Ranch BBQ, BJ’s Restaurant, United Healthcare, BioMed Realty, Cohen Asset Management and Crockpot Seasonings.
•	Owned all stages of Software Development Life Cycle to deliver projects that exceeded expectations on time and on budget.
•	Established “Work Flow Processes” improving estimating, project documentation, scheduling, and day-to-day progress resulting in 50% improvement in delivery times.


Director of Operations | Project Manager

Advanced companies from product concept to New Market Strategy implementation using Blue Ocean Strategy tools and The Technology Adoption Life Cycle.

*	Served as VP of Operations and designed manufacturing processes for Blue Hemisphere 3D movie company bringing their product to market.
*	Crafted a strategic marketing plan for Labeltronix's new line - Lean Labeling.

Consultant

Directed the E-Commerce Department in the strategy and operations for the US online sales channel and coordinated training for channel partners call centers, buyers and marketing departments.

*	Increased internet channel revenue by 400% via development of a strategic plan that identified new opportunities, advanced reseller margin, and grew brand loyalty.
•	Worked closely with Product Marketing, Operations and Finance to optimize product launch and seasonal product planning.
•	Developed product assortment for each account that maximized open to buy budget and seasonal promotional opportunities.


E-Commerce Channel Sales and Marketing Manager

Supervised a cross-functional team in the launch and merchandising of Apple-branded products worldwide accomplishing significant revenue growth. Managed 8 Apple online stores with $1.2B in revenue through site development, database mining, checkout optimization and flawless execution.

*	30% increase in online sales same-cart revenue via CTO/checkout redesign.
*	Drove merchandising and online store enhancements by studying online sales and cross-sale rates, top sellers, and click through and conversion rates.
•	Utilized telesales call rates and sales, online sales and cross-sell rates, top sellers, click through and conversion data to drive merchandising and online store enhancements to drive 15% increase in average order value.
•	Drove merchandising optimization delivering a 7% increase in Web transactions.
•	Established RAD policies and goals for B2B, contributing to a 300% increase in revenue.



E-Commerce Manager, Worldwide Online Stores

•	Researched target markets for emerging products to prove concept viability.
•	Developed product packaging to maximize merchandising and customer appeal.
•	Conducted feasibility study and cost analysis that resulted in a 30% cost savings.

Independent Consultant

Lead integrated marketing for Education, Government and Enterprise segments.

•	Directed integrated segment marketing strategy including e-mail, direct mail and quarterly catalogs, increasing unit sales nearly 8%. (Retention, Acquisition and Development (RAD)
•	Created and launched new vertical market solutions, including the Gateway Mobile Computer Lab, driving $7 million in first year sales.
•	Directed data mining and analytics for reporting and strategic planning.

Marketing Manager II

• Developed a rapport with customers through conversation to understand their needs.
• Built trust with the customer through product knowledge and the delivery of accurate information.
• Brought the sale to a successful close.
• Upsold by demonstrating knowledge of accessory and/or related products or warranty agreements as
appropriate for the needs of the customer.
• Operated the POS system to complete the sale.
• Protected company assets through loss prevention techniques.
• Merchandised the store by stocking shelves, counters, or tables with products.
• Demonstrated the desire to succeed and grow within the company.

Soft Goods Sales

- Rental Shop Manger
- Expert Ski Boot Fitter
- Bike Mechanic
- Managed the sales performance to meet sales and margin goals
- Demonstrated a flexible leadership style to foster team member engagement including recognition
- Upheld standards for merchandise presentation and stockroom organization
- Held associates accountable for meeting established operational guidelines, brand standards, customer service expectations, and company policies
- Managed associate performance matters, including appraisals, promotion recommendations, and discipline
- Selected, on-boarded, empowered, and developed a highly effective team of individuals
- Validated schedules for the assigned department(s) and monitor payroll on a daily basis to ensure payroll plans are met, including scheduling associates to complete non-selling activities as needed
- Drove shrinkage results through compliance to all guidelines involved with safety, loss prevention, and cash-handling procedures
- Held all team members accountable to drive results by being available, removing barriers and obstacles, facilitating change, and providing coaching/feedback related to performance

Assistant Manager

Find out detailed information about Frank Mead, International Sales and Product Manager, Wake Surf Line in Lake Forest, CA

Frank Mead: International Sales and Product Manager, Wake Surf Line in Lake Forest, CA

Frank Mead

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