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Digital Marketing Director

Dynamic marketing professional with 10 years of developing digital marketing, branding, and paid media campaign strategies with the ability to successfully lead creative teams to achieve assigned objectives and goals. 

Recognized for demonstrating creativity in producing promotional and online marketing programs while achieving repeated success cultivating and managing projects and timelines. 

Adept at conceptualizing and executing digital marketing programs, managing budgets and evaluating campaign performance. 

I also have a talent for influencing through thoughtful leadership and am highly spirited, entrepreneurial and outgoing. 


Develop and lead global web and digital marketing strategies across multiple websites
• Responsible for leading strategic development of website functionality and technical enhancements
• Proficient with managing setup of email marketing automation software for lead nurturing campaigns
• Develop and concept digital strategies with focus on driving website conversions
• Present user journeys, brand story and product messaging into engaging experiences
• Analyze digital channels and optimize to create unique buyer journeys
• Provide direction on email communication strategies and user journey flow
• Direct cross-functional teams such as IT, developers, designers and writers in the areas of new
website projects and online marketing campaigns
• Campaign management, social media marketing and PR
• Collaborate with development teams to ensure alignment with information architecture

•	Develop and execute brand and marketing strategies including SEM campaigns, digital marketing, and PR 
•	Lead creative partners on new concepts, planning and execution of creative content 
(photography, video, storyboarding, copy)
•	Develop and execute goals for online campaigns, including content management of website, 
•	Manage web presence including new content development, landing page creation and image selection
•	Drive social media marketing programs including social influencer knowledge and outreach
•	Produce online content calendar for websites and social media 
•	Collaborate with cross-functional teams on new program roll-outs
•	Establish KPI’s for clinic performance, website traffic and client growth and retention


Marketing Director 

•	Managed key digital marketing activities to drive acquisition, retention and brand awareness through 
SEO, SEM, display advertising, and email marketing
•	Developed and managed annual digital marketing budgets for client accounts exceeding $5M in revenue
•	Identified opportunities through performance analysis to enhance campaign performance through creative brand messaging and placement optimizations
•	Cultivated client relationships and provided marketing consultation with creative solutions and recommendations to drive engagement
•	Oversaw competitive analysis to stay abreast competitor landscape and identify consumer trends
•	Implemented email marketing automation including list management and segmentation


• 	Successfully organized multi-faceted account and provided Account, Media and
• 	Creative teams a clear and concise path to support with more strategic recommendations
• 	Mentored Creative, Production and Media teams in the areas of online media strategies, research, creative development, online media placement and performance tracking
• 	Identified organization challenges and presented opportunities to Senior Management to support Account and Creative teams to maximize time more efficiently
• 	Developed strategic plans for online media buys, print, outdoor and radio in support of clients’ marketing goals


Account Manager

•	Led creative team to successfully execute annual marketing and sales plans
•      Revamped communication processes among Creative team to increase productivity
       		•      Worked with Research and Development and Product Management teams to define 
        marketing collateral and programs
•	Developed channel based direct to consumer marketing strategies through SEM, SEO, email, 
social media and programmatic advertising
• 	Managed concepts for product positioning, launch, brand and market awareness, 
	and public relations initiatives while maintaining and expanding the positive image of each brand


Brand Marketing Manager

• 	Developed and managed client relationships, analyzed objectives and defined business goals in support of marketing efforts to build brand awareness and increase revenue goals
• 	Managed web design projects, email marketing campaigns, brand identity collateral and 
	web analytics


Digital Account Executive

• 	Secured lost account of over $100K during first three months with the company
• 	Managed client portfolio that included brand identity packages, advertisements,
tradeshow materials, website advertising and direct mail campaigns
• 	Led creative and production teams to achieve assigned goals and objectives by defining project
scope of marketing campaign initiatives


Regional Account Director

Find out detailed information about Christy Ortiz, Digital Marketing Director in Lake Forest, CA

Christy Ortiz: Digital Marketing Director in Lake Forest, CA

Christy Ortiz

Franchise Services, Inc.

Animal Dermatology Group

U.S. Interactive Media

Bernard Hodes Group

DRM Resources

Rhythm Interactive

PSB Integrated Marketing

California State University-Long Beach