Lifestyle

Outdoor

Yoga

Alpine skiing

Wake boarding

Knee boarding

Boarding

Product functionality and performance.

Design Director

Accomplished senior product leader. Proven ability to grow brands and revenue across multiple classifications by offering strategic innovative solutions that remain vital to the product's core DNA.

A consulting / design / build firm offering product design, brand strategy, merchandise presentation, and product solutions to both domestic and international companies.

Concept and Branding Product Design for Isda & Co developed with Shaker Principles-Simplicity,
usefulness, and beauty.
Identity and concept design for The Vivian Maier Collection.
Featured Covers in Fashion and Design Publications: Details, MR, GQ, DNR & Hearst Publications.
Product: Consumer goods.
In store: Visual merchandising, and retail navigation.
Product Collateral: Packaging, graphic development, and color communication.
Catalogue: Photography, layout, and effective communication of brand message.
Online: Creative execution for user interface and E-commerce strategies.
Marketing / Branding Relations: Strategic planning and product distinction across all channels.

Founded in 1920, serves the active casual outdoor lifestyle needs of men and women.

Provided vision and design process of all sportswear classifications resulting in double digit comp
increase across division.
Managed the internal creative team, supervising all designers/assistant designers.
Authorized all budget development and expenditures as part of the senior management team.

International active wear/footwear brand, founded in Italy in 1948, with annual sales of $500M globally.

Led the global design & development of all sportswear classifications men's + women's + youth. 
Football, Tennis, Running, Cycling, Rugby Apparel and fashion accessories.
Developed technical product strategy that resulted in effectively competing in the marketplace.
Introduced the top selling item in company history resulting in a +17% sales increase.

Manufacturer of Men’s and Women’s clothing and accessories with annual sales of $150 million dollars.

Provided Global Design and development sportswear product and accessories.
Increased woven sales by +60% by creating quality and original Designs.
Contributed to a +1700% increase in common stock price during my tenure.
Led the overall seasonal design process and merchandising structure from color and concept to
fabrication, fit, trim, and SKU management through production.
Researched, developed, and negotiated pricing for innovative products and technical fabrications
that met brand point of view and direction.
Created clear and effective line presentations for executive management and global partners that
supported design aesthetic, merchandising and business projections.
Serviced and interfaced with international licensing partners in Canada, Europe, Japan, Australia,
and South Africa for their specific seasonal product needs.
Provided insight and proactive methods to engage web consumers to drive brand exposure and
increase sales.
Developed Brand Specific Narrative for seasonal releases for print and E-commerce.

Founded in 1920, serves the active casual outdoor lifestyle needs of men and women.

Successfully designed a continuous flow of unique concepts that resulted in increased sales
volume of $400M for Retail, Catalog and E-commerce.
Distinguished the Bauer Historical Brand by offering Original Collections throughout all product
categories. This strengthened the core product profile and enhanced the customer experience
delivering double digit comp Increases for over 24 straight months with the highest comp
increases companywide with extremely high margins.
Developed men’s core line of technical product. Introduced innovative fabrications and finishes
which created a renewed and technological edge for the Historic brand.

Senior Designer

Find out detailed information about PARKER GEISSLER, Design Director in Seattle, WA

PARKER GEISSLER: Design Director in Seattle, WA

PARKER GEISSLER

Communique Design Co

Eddie Bauer

Diadora Sport SRL

Cutter & Buck

Eddie Bauer