Creative Agencies

Lifestyle

Music

Outdoor

Streetwear

Health & Fitness

Account Director

A forward-thinking and results-driven marketing professional, with a solid background in event management, sponsorship, event production, social media marketing, project management, and client service for major accounts.  Possesses a proven ability to direct marketing campaigns from conception through completion.  An adaptable, resourceful, and motivated manager, with proven success in strategic planning, measurement, and execution of marketing campaigns.

Held responsibility for overseeing, driving, and reporting of Budweiser experiential programs.  Developed overarching plans, proposals, strategies, and concepts for new and current marketing campaigns.  Measured, analyzed, and conceptualized ways to grow account and drive new business opportunities.

- Directed multiple large-scale client campaigns with agency cross-functional teams towards campaign vision.
- Lead, motivated, and mentored team of direct reports through efficient and optimal processes while managing workloads and providing opportunities for learning and development.
- Drove collaboration with partner agencies to deliver innovative campaigns while successfully managing and directing projects from ideation to execution.
- Provided overall client partnership leadership for all account activities.


Held responsibility for planning, day-to-day execution, metric measurement, and reporting of Verizon programs.  Ideated and conceptualized creative experiences for clients, resulting in additional new program opportunities.  Fostered strong, long-lasting business relationships with clients and agency partners while providing exceptional communication, leadership, and service.  Provided estimates, tracking, and analysis for program budgets.

•	Oversaw production, logistics, and vendor management of large-scale, one-off sponsorship programs.
•	Proved executional success at high-profile partnership activations, including Nike Women’s Marathon, Waste Management Phoenix Open, and Verizon’s Urban Challenge Seattle and San Francisco.
•	Oversaw program social and digital campaign tactics.
•	Mentored and managed team of direct reports by providing guidance, skill, and motivation for members to succeed.
•	Conducted staff yearly performance reviews, goal-setting, and consistent performance check-ins.
•	Provided agency leadership for opening and operation of new and expanded West Coast office.


Additional Responsibilities Include: 
Strategic program planning, event negotiating and routing, negotiating and planning additional out of scope program overlays, direct client management, event production, development and execution of special events, accounting and budget management, invoicing and PnL’s, management of local market teams, writing and presenting program recaps, delegation and management of junior staff, staff management hiring/training

Senior Account Manager

Road Tour Experience:

Verb AnyTour (Crew Member)
Verb 8372 (Crew Member)
Verb Yellowball (Tour Manager)

Three nationwide 6-8 month long experiential marketing tours dedicated to promoting healthy lifestyles in tweens with the goal of reducing the effects of childhood obesity.

Tour Coordinator

During my time at the Bristol Boys and Girls Club my duties included but were not limited to: the implementation of daily activities in Games Room with the underlying goals of social development; assisted students during Club Power Hour homework/tutor program; planned and executed Smart Girls Program.

Recreational Specialist

Daily substitute teacher for the high school history department.

Permanent Substitute Teacher

Find out detailed information about Sara Cavolo, Account Director in Brooklyn, NY

Sara Cavolo: Account Director in Brooklyn, NY

Sara Cavolo

Fusion Performance Marketing

Marketing Werks

Marketing Werks

Boys & Girls Clubs

West Springfield High School

Western New England University