Lifestyle

Outdoor

Snow

• Managed and sold to 500+ SIA members and potential members to ensure winter outdoor industry thrives.
• Leader of a small, but effective, team of 4 membership managers driving 12% revenue growth.
• Updated SIA member benefits and developed new programs for SIA transition away from the Snow Show.
• Developed research resources for SIA Members including NPD Retail Data,
Wholesale Sales & Orders Survey, State of the Market and Consumer Insights.
• Sold and activated sponsorship opportunities for the SIA Snow Show and SIA On-Snow Demo.
• Project Manager launching new Member Portal membership management and the annual renewal process.
• Communicated effectively with members during the transition of the SIA Snow Show to Outdoor Retailer.

Senior Membership Manager

• Drove annual growth and sales plan of Snowboard, Camp, Travel and Surf Divisions.
• Managed over $40M annually in sales with a 32% margin.
• Determined assortment to align with divisional goals of sales, margin, GMROI and turn.
• Managed key vendor relationships to purchase and market 100+ brands across all divisions each season.
• Executed seasonal merchandising updates of divisional product and category pages with marketing assets.
• Identified new products, brands, and consumer trends to curate a compelling, high-margin product offering.
• Collaborated with brands and external reps to develop long-term growth strategies.
• Worked cross-functionally to ensure marketing campaigns aligned with partner and internal strategies.

Buyer

Find out detailed information about COLIN EDWARDS,  in Salt Lake City, UT

COLIN EDWARDS: in Salt Lake City, UT

COLIN EDWARDS

SnowSports Industries America

Backcountry.com

UNIVERSITY OF UTAH