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Director of Marketing

Experienced marketing professional, adept at providing businesses with strategic marketing/sales planning and creative development and leadership. This experience includes full-service conventional and electronic advertising, web design, and IT consulting in multiple vertical markets.

Conceived and implemented a global digital marketing strategy that increased the existing web capabilities and established a transformative, industry defining, multi-channel digital approach.

Defined department's global strategic approach, segmenting as suitable by geography, vertical, product application, and marketing material delivery channel (conventional and digital).

Personally white-boarded creative development in conjunction with both staff and ad agencies.

Managed marketing personnel responsible for development and oversight of advertising efforts, construction and dissemination of specialized marketing materials, development of web and digital content, and creation and maintenance of an industry appropriate social media content.

Led department's internal and external Corporate Communications and Public Relations efforts.

Designed sales channel processes to insure effective marketing support and sales messaging.

* Founded Marketing/Web Design Company providing traditional and web-based marketing services and applications tailored to the specific needs of small & medium-sized businesses.
* Provided full-range of Enterprise Marketing Services that included development/creation of:
- Corporate Marketing Strategy & Message	
- Full-Service Ad and Marketing Campaigns
- Product Branding & Program Management	
- Public Relations (Press Releases/SMS/Blogs)
- Web Site Original Design & Deployment	
- Collateral Material Design/Publication
- Web Analytics for SEO, PPC, Social Media	
- Graphic Design (Traditional, HTML & Flash)
* Consultant to Microsoft tasked with assisting Microsoft’s Strategic Business Partners in developing:
- Targeted Marketing Plan & Sales Strategy	
- Partner Account Management Role 
- Pipeline Methodology and Measurement	
- Joint-Business Plan/Development Model
- CRM Apps with Corporate Reporting Tools	
- Web Design 3D Model Rendering (Web 2.0)

Marketing Director

* Marketing Executive responsible for the reorganization of the sales and marketing department.
* Developed & instituted company-wide Executive Policies & Strategic Marketing Plan to transform organization from a software manufacturer, to a full-service enterprise solutions provider. 
- Executive Management Achievements	
    • Defined Corporate Business Model			
    • Wrote & Executed Business Plan			
    • Instituted Partner Sales Program			
    • Implemented CRM Solution			
- Marketing Management Achievements
    •	Designed & Instituted Marketing Plan 
    •	Created all Ad & Marketing Pieces	
    •	Designed interactive customer web site
    •	Employed Measurement Matrices
* Created Professional Services Org tasked with delivering new innovations to existing accounts.

Vice President Sales & Marketing

* Sold converged voice and data network equipment, Gateways, IP Telephony Services, Unified Messaging, and CRM solutions to C-Level Executives in the Enterprise Network space.
* Strategic Account Management
- Relationship Management of C-Level Executives and Technology Department Managers.
- Joint business planning and strategic forecasting for new technologies and opportunities.
- Channel Partner Management for delivery of Avaya solutions to mid-market companies.
* New Business Development 
- Pursued new opportunities with Fortune 1,000 accounts within multiple vertical markets
- Identified new partners & negotiated contracts for joint marketing programs.
- Responded to RFPs, RFIs, and, at the direction of CIOs, instituted POCs on customer premises.

Senior Strategic Account Manager

* Director, Western Regional Marketing & Supervisor of Strategic Accounts
- Marketing Dept, Managing Supervisor	
- Developed Regional Marketing Strategy
- Created Web-Based Promotional Materials
- Program Manager, Broadband Internet
- Headed Region’s Strategic Accts Division
- Pipeline, Growth, and P&L responsibility 
- Built Western Region Sales Organization 
- Implemented proprietary CRM application
* Managed partner account teams responsible for obtaining new business in mid-markets
* Responsible for responses to Telephony Services RFPs for Fortune 1,000 and Global Accounts.

Director of Marketing, Western Region

* Global Account Manager responsible for Fortune 500 accounts.  Provided local/long distance voice, data, Frame, ATM, Sonnet Ring, IP, and Wireless services to C-Level executives.
* Led creation and management of eight-member account team responsible for $8M annual sales quota. Instituted business-planning efforts based on ROI strategies, account team’s technology recommendations, and customers’ senior leadership business requirements.
* Managed senior leaders of customers, ensuring their satisfaction, growth, & retention of business.
* Utilized customer’s market data and forecasting to develop joint business plan.  Document was used to directly respond to RFPs, develop joint strategic plans, & measure forecast accuracy.

Global Accounts Client Business Manager

* Managed team that defined new OEM product specifications & executed product launches.
- Account Management Achievements	
    •	Built co-operative vendor relationship
    • Negotiated long-term contracts
    •	Jointly-developed product requirements
- Product Management Achievements
    •	PM for CDMA/TMA cellular base stations
    •	Created Advertising & Marketing Pieces	
    •	Designed interactive customer web site
* Conceived & implemented product’s re-design, replacing 168 configurations, with two products.
* Built web page included in Motorola web site to market Datum products to Motorola customers.

Product Marketing Manager

* Lead creation and development of Marketing Plan of start-up for Southern California market. 
* Defined strategic sales approach for conversion franchise sales utilizing vertical, geographic, and demographic market parameters.  Implementation utilized version of the Goldmine™ database, licensed explicitly for DialONE, for funnel management and executive reporting.   
* Progressive responsibilities, from sales role to management responsibility as the Marketing Director, were the result of continually exceeding expectations in both marketing and sales capacities.

Marketing Director/Area Licensing Coordinator

Find out detailed information about Rob Vazquez, Director of Marketing in Cerritos, CA

Rob Vazquez: Director of Marketing in Cerritos, CA

Rob Vazquez

Industrial Motor Power Corporation

Promara, Inc.

CDS

Avaya

Teleglobe

AT&T

Datum, Inc

DialONE

University of Notre Dame