Lifestyle

Outdoor

Surf

Swim

Yoga

Health & Fitness

Mountain biking

Rock climbing

Snowboarding

Soccer

Surfing

Photography

Story telling

Action sports

Exploring

Free diving

Wake boarding

Photo editing

Spelunking

Spearfishing

Film making

DeMasi Photography

PORTFOLIO + EXPERIENCE
www.demasiphotography.com

+ 10+ Years of creative content with a specialization in active lifestyle, including surf, fitness, swim, and fashion branding
+ 5 Years of creative directing of commercial campaigns from creating concepts to execution, including casting, production, and editing
+ 3+ years of social media branding with Instagram and working with 100+ social influencers of 50K - 1M+ followers
+ 2 years of videography and video production
Notable Projects/2017:
+ The Yacht Week, Croatia			Week 27,28,29 /July 2017  			www.theyachtweek.com
+ Sun Box Sunglasses			Summer 2017 Product Campaign  		www.sunboxshop.com
+ Locale Magazine 				July Cover / San Diego 2017			www.localemagazine.com
+ Olympic Swim Athletes
-Vladimir Morozov /  Russian Olympic Swimmer in Rio Olympics 2016, Olympic Bronze Medalist 2016, Current World Record Holder in 100-meter Individual Medley
	-Santo Condorelli / Canadian Olympic Swimmer in Rio Olympics 2016, Team Captain USC Swim Team 2

+ Digital and E-Commerce Marketing manager
+ Creative director, Photographer, and Videographer 
+ Handled all aspects of production and art direction for ad campaigns
+ Built brand exposure by negotiating sponsorships with social media influencers with 300,000+ followers

Content Director

Co-produced with Raj Swim Marketing Director to create, direct, and execute marketing campaigns for all licensed brands in portfolio (Hurley, REEF, Oakley, Athena, Ella Moss, Splendid, Nautica) for use in catalogs, POS, and advertisements including print, online and social media outlets, as well as in-store displays
+ Directed and collaborated with social media influencers to create branded content for use across all marketing channels
+ Creative Director for 100+ photo shoots related to active, swim, and resort lifestyle and responsible for all phases of production, including scouting, casting, art directing, and post production. Managed up to 20 staff on set.
+ Manage digital workflow: file uploading, color correction, cataloging, distribution, and rights management

In House Photographer

West Coast Account Manager,  September 2013- Present
+ Full cycle sales from business development through cold call, email and face to face marketing to account management
+ Representing Hurley, REEF, Oakley, Nautica, Basta Surf, Next by Athena brands covering the West Coast Territory – CA, OR WA, ID, MT, WY, CO, NV, UT, NM, AZ, AK 
+ Notable Achievements:
?	Top Salesman award – 2015 - Increased revenue from $716,000 in 2014 to $1.43 million in 2015
?	Added 35 new accounts and 27 brands in 12 months with a total account base of 99 
?	Acquired and managing major accounts: Amazon, Tilly’s, Swimoutlet.com, HSS, Sports Chalet, Sports Basement, Hobie




Account Manager

Photographing all aspects of the surf industry for editorial and advertorial use. Specialized in underwater photography.

Contributing Photographer

- Worked as assistant and 2nd cameraman to Roxy’s principal underwater photographer Jim Russi

- Prepared all cameras, underwater housings and lighting equipment used on assignments.

-  Managed on site digital workflow for client review. Duties included uploading, cataloging, entering meta data, creating backups, color editing and distributing final images to clients

- Cataloged, ranked, and backed up roughly 30,000 images per day while on assignment

Assistant Photographer

Worked as a cinematographer and video editor for Fisheye Studios, an international, top rated and award winning wedding film production company based in Honolulu, Hawaii. 

Equipment used: Canon 5D Mark II, Canon 7D, Zeiss and Canon L Series Lenses, Glidecam, Pocket Jib, Konova Sliders, SPL Water Housings

Editing software: Adobe Premier Pro 6, Final Cut Pro, Final Cut Pro X

Cinematographer + Video Editor

- Negotiated commercial licensing agreements with international advertising agencies, publications and private clients

- Designed and implemented multifaceted web and print based marketing campaigns

- Cataloged, edited, and backed up expansive library of images using Drobo and Lightroom

-  Cataloged, edited, and curated all new images using Photo Mechanic, Adobe Lightroom, Adobe Photoshop

Studio Manager

Assignments included covering spot news and sporting events in the local Tucson area.

Freelance Photographer

Photographing all aspects of the surf industry for editorial and advertorial use. 

- Conducted product photo shoots in studio for use in publication.

- Provided support for the department staff. These duties include data input, organizing images, and mailing and tracking packages.

- Assist with cataloging, organizing, tracking, and returning stock photo submissions and photo assignments.

- Assist with stock photo research and locating negatives from previous assignments.

Photography Intern

Assigned, managed, and edited all photo submission for print and online use in the city of Tombstone’s local newspaper.

Photo Editor

Photographed ESPN Friday Night Fights and MMA cage fights for Desert Diamond Casinos marketing
department.

Principal Photographer

Managed team of 17 photographers for the nations number one ranked collegiate newspaper. 

Edited and cataloged digital images for use across creative teams and departments.

Photographed sporting events, spot news and concerts for use in print and online.

Find out detailed information about Giuseppe DeMasi, DeMasi Photography in Laguna Beach, CA

Giuseppe DeMasi: DeMasi Photography in Laguna Beach, CA

Giuseppe DeMasi

Content Director

Sun Box

Raj Manufacturing

RAJ Manufacturing LLC

Surfer Magazine

JimRussi.com

Fisheye Studio

JimRussi.com

Associated Press

Surfer Magazine

The Tombstone Epitaph

Strategic Issues Management

Arizona Daily Wildcat

University of Arizona