Bachelor of Science in Business Administration

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Managed the parts P&L, sales, marketing and planning for Taylor-Dunn Manufacturing
* Responsible for the sales, marketing and forecasting of the Taylor-Dunn parts product line
* Acted as outside parts sales manager and managed the inside parts sales and customer service department, successfully increased Q1-3 YTD sales in 2018 vs. 2017 by 8% 
* Called on and worked with the largest dealers to review and analyze their go to market strategy and inventory levels of fast moving parts to better service the end user
* Analyzed and implemented a weighted 5% price increase across over 4,500 active parts
* Effectively reduced the Back Order Log from over $650,000 to under $250,000 by working closely with manufacturing and purchasing on forecast and inventory, reduced the average order fulfillment by 2 days
* Implemented a comprehensive daily sales matrix which measured incoming sales orders, part shipments, back log and lines pulled for weekly executive meetings
* Managed the Fedex account, increased the fill-rate from a low in Q1 2018 of 73% to 92+% in Sept. 2018
* Analyzed parts sales and lead times to determine proper stocking levels, reviewed slow and non-moving
parts eliminating over 1,400 obsolete part from the system and sold off dead inventory
* Developed monthly dealer bulletins with news, new products, accessories and specials
* Created a SOP manual with the proper departmental procedures for order entry, return process, invoicing and dealer inquiries
* Interacted with outside sales representatives to address dealer concerns and issues
* Supervised a staff of 3 inside sales representatives

Manager, Parts Sales

Managed the accessory sales and business planning for Hyundai Motor America and Kia Motors America
accounts
* Responsible for the management of $200M in sales to Hyundai Motor America (HMA), Kia Motors America
(KMA) and other Hyundai Mobis (Export) entities throughout the world
* Established Mobis' accessory annual sales forecast and long range planning by customer by model
* Developed sales and marketing strategies to increase both Port Installed (PIO) and Dealer Installed (DIO)
Sales
* Designed and implemented sales programs and incentives for regional/district sales representatives
* Successfully increased sales by 3.7% in 2016, while HMA/KMA vehicles sales to dealers decreased
* Managed all trade shows including National Dealer Meetings, Regional Meetings, Accessory Training and the design of all collateral materials, surveys, displays and presentations
* Partnered with both HMA and KMA to develop marketing programs to increase traffic to dealerships, this
includes direct mail and email campaigns, retail and wholesale promotions and incentive based programs
* Developed export sales strategies aimed at increasing sales to existing markets and opening up new
markets, increase YOY export sales by 10%
* Oversaw the creation of HMA's 1st Accessory Training Module on their Dealer Portal, with a 65% dealer
participation in the first 3 months
* Negotiated with and directed Hyundai Mobis Korea (HQ) in the development of HQ sourced accessories, providing forecast, target pricing and customer feedback
* Supervised the sales analyst in the development and reporting of daily sales reports, monthly analysis of PNVS and create action plans to counter any project sales shortfalls
* Reviewed and approved all target purchase cost and sales prices to customers to ensure MPA maintains
consistent and strategic pricing policies based on corporate objectives, ROI and gross margin targets
* Reviewed all product planning presentation to ensure the accessory offering is in-line with customer
expectations and will drive sales and profit for both Mobis and HMA/KMA
* Supervised account management and sale analysis staff of 7

Sr. Manager, Accessory Sales

Managed the automotive accessory business planning for Hyundai Motor America and Kia Motors America
* Established Mobis' accessory annual sales forecast for Hyundai Motor America, Kia Motors America
* Designed and managed the Accessory Forecasting and Initial Business Case (IBC) process to determine the financial impact and feasibility for all new accessories by model
* Coordinated with various departments including Product Planning, Accessory Development and Purchasing in the development of the go, no-go list of accessories to be offered to the customer
* Presented the IBC to key stakeholders for complete management and OEM buy-in and commitment to forecast
* Established consistent and strategic pricing policies based on corporate objectives, ROI, margin targets, cost, tooling amortization, sell price, DIO and PIO projected volumes and competitive research
* Provided accessory executive management with YTD status of individual OEM carline accessory business
structures and sales, projections and objectives
* Oversaw the development and maintenance of critical business plans and summaries, to be provided to designated OEM client personnel, including the "Stop Light Report" which highlighted accessories that
dropped below the acceptable Pen Rates
* Managed development and implementation of a comprehensive sales reporting system to track all
accessory sales PIO and DIO to the dealer level, publish monthly sales reports
* Managed tooling expectations, requirements, authorizations and capital tracking for all domestic
accessory projects
* Supervised Business Planning staff of 2

Manager, Business Planning

Managed the Automotive, Motorcycle/ATV and Marine sales and marketing of accessories
* Established departmental sales goals and annual budgets 
* Acted as outside accessory sales rep, traveled with District Sales Managers to increase accessories' awareness and sales
* Supervised partner agencies on the design and development of marketing materials including, print and online ads, catalogs, POP materials, packaging and direct mail
* Directed event marketing efforts which included; national dealer meetings, trade shows, press and consumer events 
* Managed the marketing and branding initiative for all Genuine Suzuki Accessories for all divisions
* Analyzed product life cycles and worked with inventory control to maintain optimal levels of inventory based on promotions, seasonality and market trends
* Managed accessory product lines from concept to development through testing and production
 * Determined customer buying trends, new product needs and evaluate vendors to maintain a competitive edge
* Responsible for the development and execution of all dealer/trade and consumer promotions 
* Supervised national print and online advertising, direct mail, social media, and public relations
* Worked directly with District Sales Managers to achieve sales goals and provided detailed product training and information, competitive intelligence and selling approaches for Genuine Suzuki Accessories
* Reviewed and analyzed product mix and pricing structures on new and existing accessories, conduct analysis of competitive products, recommend new product ideas to product development department
* Managed all accessory related advertising creative and the development of media plans, value add and new product introductions with various media outlets
* Oversaw the design and production of merchandising displays to maximize product sales, placement and visibility within the dealerships
* Managed development of all riding gear, soft goods, casual apparel and promotional products
* Supervised staff of 7

Manager, Accessories Sales and Marketing

Find out detailed information about Gary Sherfey,  

Gary Sherfey:

Gary Sherfey

Taylor-Dunn Manufacturing, Polaris Industries

Mobis Parts America, Hyundai Mobis

Mobis Parts America, Hyundai Mobis

American Suzuki Motor Corp

PEPPERDINE UNIVERSITY

MOUNT SAN ANTONIO COLLEGE

CALIFORNIA STATE POLYTECHNIC UNIVERSITY