Deena Betcher

Deena Betcher

PR and Experiential Marketing Manager
Location: El Cajon CA
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Summary

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With seven years of work experience at Mammoth Mountain Ski Area in the marketing and tourism industry, I have gained invaluable skills working with the media by promoting the ski brand on television, radio and online. During this time, I created and executed an overall media relations plan, provided day to day management of PR agency, executed press outreach, media events, media calls, satellite uplinks, crisis communications and press material development. I also have in-depth experience managing various projects and events for BMW at Octagon ensuring the success of the brand by creating memorable and innovative experiences for the client and consumer. During my time with Octagon, I planned more than 35 major events for BMW in the Western Region, doubling their activation numbers from 2013 and increasing overall conversion rates by 20%, the most among the BMW of North America Regions. My goal is to work with a global brand and join a creative, dynamic team where I can grow professionally and personally, as well as contribute my strengths to the company in the areas of public relations, event planning, marketing, and communications.

Work Experience

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Interests & Groups

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INTERESTS
  • Traveling is my passion!
SPORTS
  • Snowboarding
  • running
  • hiking
  • SUP
GROUPS
  • no groups

Education History

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