Deena Betcher

Deena Betcher

PR and Experiential Marketing Director

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Summary

With a decade of work experience, I have managed fully integrated marketing efforts for global and domestic brands, ranging in size. And because of this exposure, I understand how to transcend brands into the space they want to live, in order to achieve growth and claim market share. Through this experience, I have developed the skills needed to build relationships, think strategically and execute seamlessly, ensuring that marketing objectives equate to branding that is true to the product, relevant to the consumer and different for the category. I am ambitious and enthusiastic by nature, and always committed to achieving success.

I have a successful track record creating and implementing integrated marketing strategies, planning large-scale national events and sponsorship opportunities, budget management, contract negotiation, and market trends research.

My background at Mammoth Mountain Ski Area serving in the marketing and tourism industry has delivered me invaluable skills working with the media by promoting the ski brand on television, radio and online. During this time, I created and executed an overall media relations plan, provided day to day management of PR agency, executed press outreach, media events, media calls, satellite uplinks, crisis communications and press material development.

I also have in-depth experience managing various projects and events for BMW at Octagon ensuring the success of the brand by creating memorable and innovative experiences for the client and consumer. During my time with Octagon, I planned more than 35 major events for BMW in the Western Region, doubling their activation numbers from 2013 and increasing overall conversion rates by 20%, the most among the BMW of North America Regions.

Most recently, I’ve managed the marketing department for a San Diego-based award-winning marketing agency, i.d.e.a., where I oversaw all internal marketing and public relations including social media, speaking engagements, press release writing, sponsorship research, budget management and more.

Currently, I'm the Account Director for high-profile outdoor sports and lifestyle brands such as Red Bull and BUFF, where I not only handle all day-to-day client management, but I strategically plan and execute on creative elements for my clients to gain exposure in print, online, and TV media.

My goal is to work with a global brand and join a creative, dynamic team where I can lead a team to grow a brand and bring a vision to life, as well as contribute my strengths to the company in the areas of public relations, event planning, marketing, and communications.

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