Michael Sheridan

Michael Sheridan

Digital Marketing Analyst

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Summary

I primarily help clients understand how aspects of digital marketing like social media, PPC, display advertising and website optimization can be leveraged to achieve business goals. I then manage those channels, optimize for best performance and review analytic data to correlate performance. A large aspect of my work history has been translating that performance data in a way clients will understand and be receptive to. I enjoy using data to drive business decisions and I like to get creative with execution by using new tools, technology and product features to help my clients stand out from their competition and maximize their ROI.

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