Mike Lyons

Mike Lyons

Marketing Director
Location: San Marcos CA
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Summary

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Marketing professional with a MBA education and experience gained from positions held at sports retail, brand companies, marketing agencies, digital media and eCommerce companies. More than 15 years of successfully leading consumer and brand marketing within the sports and life-style categories. Proven record in developing integrated marketing efforts (advertising, retail, events, social, partnerships, etc.) that consistently delivered R.O.I., branding, consumer loyalty and sales. Well practiced in leading cross-functional efforts between product departments, sales, marketing and outside vendors to ensure flawless execution.

Work Experience

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Interests & Groups

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INTERESTS
  • Sports Marketing
  • Digital Media
  • Content Creation
SPORTS
  • Outdoor
  • Fitness Training
  • Team Sports
  • Wake Boarding
  • Skiing
  • Motor Sports
GROUPS
  • American Marketing Association
  • Sports Industry Network
  • eMarketing Association
  • Sports Marketing 2.0

Education History

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Connections

PEOPLE 6

Owner, Malakye.com  
Founder / Principal / Marketer / J.O.A.T.  
Fashion Marketing and Management  
Director of Photography | Freelance Action Sports Photographer  
Artist and Illustrator at Ixnivek  

COMPANIES 0