Mike Lyons


Accomplished marketing and business executive with more than 15 years leading brand & product positioning within highly competitive sports and lifestyle categories; creating and executing forward-thinking digital content strategies, and driving quantified e-commerce and multi-channel marketing & sales growth.

Diverse marketing experience acquired and performed while holding positions at retail, two marketing agencies, a sports digital media publisher, multiple global brands and B2B and B2C e-commerce retail websites.

Proven record of contributing business growth and profitability through analytical measurement, marketing operations, modern marketing techniques, integrated marketing, digital marketing, marketing automation, demand generation, branding, product marketing, content marketing, UX / UI insight experience improvement, test and target and implementation of CRM programs.

Recognized for bringing positive leadership, supporting staff development and overall elevating the quantitative and qualitative elements of each business I had the good fortune to be associated with.

Specialties: brand management, product P&L, digital content strategies & production, demand creation, audience development, online & digital advertising, analytics application, competitive positioning strategies, website search optimization (SEO), paid search advertising (Google Adwords, Amazon AMS), website merchandising strategies, product development, social media, ambassador & influencer programs, email & database marketing, budgeting, media partnerships, licensing, sales programs, incentive campaigns, community relations, special events, trade shows, POS/ retail merchandising, media relations, PR.