Mike Lyons

Mike Lyons

Marketing Director

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Summary

Marketing professional with a MBA education and experience gained from positions held at sports retail, brand companies, marketing agencies, digital media and eCommerce companies. More than 15 years of successfully leading consumer and brand marketing within the sports and life-style categories. Proven record in developing integrated marketing efforts (advertising, retail, events, social, partnerships, etc.) that consistently delivered R.O.I., branding, consumer loyalty and sales. Well practiced in leading cross-functional efforts between product departments, sales, marketing and outside vendors to ensure flawless execution.

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