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Marketing Consultant

Creative marketing & advertising pro with tons of business experience. Managed marketing, promotional and apparel programs that saw up to 41% growth ytd. Also managed multiple corporate projects for some big players while maintaining excellent growth relationships.

- Provide leadership, relationship management, strong communication, coordination,
  analytical and problem-solving tactics for agency
- Consult with agency and clients on all projects including strategy & planning, social
  media, website design and creation, logo development, branding, positioning, email
  marketing, analytics, copywriting & messaging and print collateral

Lead and managed all marketing activities for White Cap’s largest promotional categories – Power Tools, Equipment, Hand Tools & Accessories.  Planned and lead go-to-market strategies for all new products.  Created and managed all marketing materials for annual event tours and grand opening events (25+/yr) including White Cap’s corporate office grand opening in Norcross, GA that brought in more than 1,200 new customers.  Oversaw the joint launch of the White Cap/SKILSAW motorcycle built by Paul Jr. Designs and managed all related online and print marketing activity.

Marketing Manager

Managed the creation of: print collateral, social media, website design & maintenance, logo design, branding, brand positioning, marketing research, graphic design, signage, corporate apparel & promotional products

Managing Director

Managed $3.2 million web/print promotional catalog programs.  Oversaw and managed branded apparel sales program which saw 41% growth in 2010.  Updated, managed and maintained all internet and online company store sales initiatives, content, copy, messaging, and product photography.  Researched, designed, wrote, edited, produced, printed and managed customers’ annual merchandise catalogs and quarterly sales flyers

Marketing Program Manager

Designed & built Building Materials, Lumber, and Fencing catalog pages, tabs and standards for the 34 markets of the West Coast, Northwestern U.S. and New Mexico.  Managed sales & advertising staff on special projects.  Initiated, organized and facilitated Brand Marketing conference calls between all U.S. Home Depot advertising offices resulting in product marketing and brand consistency.  Spearheaded marketing research projects dedicated to locating potential Asian markets

Category Advertising Manager

Find out detailed information about Phil Callen, Marketing Consultant in North Tustin, CA

Phil Callen: Marketing Consultant in North Tustin, CA

Phil Callen

5 Creative Group

White Cap Construction Supply

Fluid.x Media

One Source Industries, LLC

The Home Depot

California State Polytechnic University-Pomona